最高の Copyai ポッドキャスト (2024)

1
Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO) 49:28

16d ago49:28

49:28

Kyle Coleman is the CMO of Copy.ai, and has turned $12K into $12M of pipeline using a content-first approach. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Kyle shares his category creation, positioning, and organic content playbook that they’ve used to create those results and be seen as a 1-of-1 solution in their highl…

1
Why the AI Agent Era Will Change Everything with Bonfire Ventures' Brett Queener 53:16

4d ago53:16

53:16

Have you ever had a conversation that just sticks with you for days? It challenges everything you previously thought to be true. You sit up at night re-running parts of it in your head. I had one of those recently with Brett Queener, Managing Director at Bonfire Ventures. Brett's recent writings on The Implications of the AI Age on the Application …

1
How to use LinkedIn to drive revenue in 2024 (with Chris Walker) 53:02

5d ago53:02

53:02

Today’s episode is a LinkedIn strategy masterclass with Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) covering exactly how to grow a B2B company in 2024 using LinkedIn. Chris’s LinkedIn playbook has driven tens of millions of dollars in pipeline and revenue over the last 5 years, and he has been one of …

1
From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified 38:53

5d ago38:53

38:53

Cognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.Cognism による

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The Power of Consistency: How Regular Engagement Keeps Your Brand Top of Mind and Trusted 7:37

11d ago7:37

7:37

Send us a text Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona …

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First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins 27:20

19d ago27:20

27:20

Cognism’s DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.Cognism による

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The Challenges of Operations in a Usage-Based Business with Checkr's Lauren Davis 42:48

24d ago42:48

42:48

If you spend most of your career in a particular business model, it might be difficult to translate some of the things you believe to be foundational into a completely different model. A great example of this is for Operators who are used to the typical SaaS subscription bookings model, but find themselves working in a consumption, or usage-based b…

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Getting ClickUp to 200 million impressions per month (with Chris Cunningham, Head of Social) 52:04

24d ago52:04

52:04

As the Head of Social at ClickUp, Chris Cunningham set one goal for himself this year of getting ClickUp to 200 million impressions per month across all social platforms. So far, they are halfway there with 100 million impressions per month, and their success has come from doing the exact opposite of all the normal social marketing “best practices”…

1
Driving 80% of leads using this content playbook - with Erin May 46:45

1M ago46:45

46:45

Over the last 7 years, Erin May has built a modern organic content engine at User Interviews that now accounts for 80% of all of their leads and pipeline. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Erin shares her content playbook that is primarily designed to build affinity and trust with future buyers before they ar…

1
Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins 26:07

1M ago26:07

26:07

Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.Cognism による

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B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins 49:44

1M ago49:44

49:44

Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.Cognism による

1
An elite B2B content team case study 48:34

1M ago48:34

48:34

Kortney Harmon and Katie Jones are a perfect case study of how to design an effective B2B content team structure in 2024. Kortney is the Director of Industry Relations & Podcast Host at Crelate (an end-to-end staffing and recruiting software platform), and sits in the “Thought Leader” role. Katie is the Senior Content Marketing Manager, and sits in…

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How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai 36:08

2M ago36:08

36:08

Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.Cognism による

1
Inside OpenAI's Operations Team with Keith Jones 43:00

2M ago43:00

43:00

If you’re having a conversation about the world’s most innovative companies, it’s hard to imagine a conversation taking place that doesn’t mention OpenAI. OpenAI, specifically OpenAI’s ChatGPT, has opened up a whole new world of possibilities for everyone, but of course, on this show, we care about its impact on Operators. So who better to talk to …

1
How to use content to build brand - with Chris Walker 51:32

2M ago51:32

51:32

Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) do a content strategy live session where they answer questions and talk about how to create content that works in driving pipeline and building brand in B2B. Here's what was covered: 00:00 - Intro 2:23 - Why content is not just a marketing responsibility any…

1
Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin 32:18

2M ago32:18

32:18

Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?Cognism による

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Use this B2B thought leadership content strategy (with Manuela Bárcenas) 45:30

2M ago45:30

45:30

Fellow.app has grown entirely entirely from inbound content marketing (and a PLG motion) over the last 6 years to thousands of users and $24 million in funding, and their Head of Marketing Manuela Bárcenas has owned the content strategy powering that from day one. What started out as mostly an SEO-optimized article writing strategy to rank on Googl…

1
Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper 41:14

2M ago41:14

41:14

Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.Cognism による

1
How the Best Sales Leaders Approach Planning with TigerEye's Will Magnuson and Anna Randall 42:57

2M ago42:57

42:57

It’s funny how certain stereotypes emerge about different roles in an organization. On today’s episode, we’re talking to not 1, but 2 incredibly accomplished Sales Leaders who are pushing back on the stereotypes of the typical Sales leader, particularly when it comes to planning. Those guests are Will Magnuson and Anna Randall, both Sales leaders a…

1
Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska 44:07

2M ago44:07

44:07

Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.Cognism による

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The content powering a 40% increase in discovery calls - with Meredith Metsker 48:50

2M ago48:50

48:50

Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months. In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-…

1
The B2B content flywheel playbook - with Dave Gerhardt 57:08

3M ago57:08

57:08

Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024. Here's what was covered: (4:08) - What is a content flywheel? (10:06) - How do you get started with a content flywheel? (19:27) - The content flywheel process (26:21) - The thought leader + content team structure (3…

1
EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH 37:32

3M ago37:32

37:32

Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…

1
The Emergence of Revenue Orchestration Platforms with Forrester's Anthony McPartlin 39:34

3M ago39:34

39:34

It can be hard sometimes to keep up with the pace of change in the tech landscape. New tools, new possibilities, new categories emerge. Luckily, there are folks whose job is to not only keep tabs on all these trends, but decipher what they mean for the rest of us. One such person, Anthony McPartlin, is our guest today. Anthony is a Principal Analys…

1
“Surround sound” your market using content - with Sam Kuehnle 55:31

3M ago55:31

55:31

Sam Kuehnle is the VP of Marketing at Loxo, a talent intelligence platform that competes with hundreds of well funded competitors who are all spending millions of dollars bidding on Google search terms. Sam knew he could win with a different approach - by creating content that builds awareness, trust, and affinity with buyers before they ever went …

1
Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith 41:02

3M ago41:02

41:02

Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.Cognism による

1
How to build a content engine for Dark Social - with Chris Walker 58:27

3M ago58:27

58:27

Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024. Here's what we covered: Chris’s content background Why organic social content is the #1 driver for effective marketing today How Dark Social works to build trust The content engine pla…

1
Introducing: 95% Content 2:26

3M ago2:26

2:26

Welcome to 95% Content, a show for B2B content marketers and teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: Content marketing Demand creation Brand marketing Dark social Zero-click content No matter what you call it, the goal is the sam…

1
Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis 37:29

3M ago37:29

37:29

If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…

1
Adapting from SaaS to Services with Mission Cloud's Dina Otero 38:42

3M ago38:42

38:42

The best Operators I know exhibit "adaptive excellence." They can be dropped into any brand new situation, use their experience and the context of the new situation to figure out what will work best in this new environment, and ultimately thrive. Our guest today is a perfect example of someone who exhibits adaptive excellence. That someone is Dina …

1
The Color-Coding Exercise to Unlock Your RevOps Career Growth 8:26

4M ago8:26

8:26

Operators are employees who want to learn. They want to stretch their minds and better understand an organization and how all its pieces fit together. Yet it's common for Operators to get pigeonholed into a specific Ops function or tied to a specific internal customer or area of ownership. On today’s episode, I’m going to walk you through an exerci…

1
Effective account based marketing with Bill Macaitis 44:40

4M ago44:40

44:40

Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.Cognism による

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Over 500,000 Items Sold And Counting: Brenna Millville's Successful Journey with Elly and Grace Christian Apparel 50:08

4M ago50:08

50:08

Send us a Text Message. Ever wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwide. With her husband's support and a timely bonus from her previous job, Brenna’s l…

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5 Essential Steps To Find Joy in Your Entrepreneurial Progress Without Comparing Yourself To Others 8:41

4M ago8:41

8:41

Send us a Text Message. Ever feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable advice for women entrepreneurs. From supporting your peers with prayer to refreshi…

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How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2 39:11

4M ago39:11

39:11

Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.Cognism による

1
Why Operators are the Key to Leveraging AI with Copy.ai CMO Kyle Coleman 47:02

4M ago47:02

47:02

It's really encouraging that the tech marketplace is making the transition from AI hype to AI execution. We’re getting into real, concrete use cases that drive outcomes at companies, which is what we care most about on this show. I wanted to talk to someone who is living and breathing those real use cases every day and could share them with the res…

1
Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug 49:53

4M ago49:53

49:53

Cognism’s SEO Content Manager, Monika Kisielewska speaks to Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug. They discuss how SEO marketers can utilise AI, how aggressively you can sell on landing pages and much more.Cognism による

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Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels 35:35

4M ago35:35

35:35

Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.Cognism による

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Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel 41:22

5M ago41:22

41:22

Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.Cognism による

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The Secret to Snowflake's Attribution and Finally Aligning Sales and Marketing with Hillary Carpio and Travis Henry 38:16

5M ago38:16

38:16

It’s not often someone builds something so high-functioning that it’s worthy of an entire book, but the guests on this episode accomplished exactly that. Hillary Carpio and Travis Henry from Snowflake, the cloud data platform, are the authors of Busting Silos, which details how Snowflake unites sales and marketing to win its best customers. Uniting…

1
Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier 47:59

5M ago47:59

47:59

Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.Cognism による

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