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Book Marketing Mentors

Susan Friedmann

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Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and ta ...
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Urban Limitrophe

Alexandra Lambropoulos

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Urban Limitrophe is a podcast exploring the various initiatives happening in cities across the African continent (and diaspora) to creatively solve problems, support their communities, create vibrant urban spaces, and build better cities overall. Ideas from the continent are often overlooked. This podcast seeks to bring to light the intersecting ideas and practices from urban planning, architecture, economics, arts and culture, geography, and politics that define our urban living, and uncove ...
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The show where you join me, Oliver Brackenbury, on the journey of writing my next novel, from first ideas all the way to publication & promotion. In this unique, one-man-reality show I'll share you with you my ever evolving thoughts and feelings on how I write, being a writer, and everything that entails at each stage of the process. I'll also answer listener questions and, sometimes, interview people who write fiction. If you're the kind of person who likes to learn how things are made, and ...
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Making Comics

Keith Foster and Scott Lost

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Making Comics is a podcast where indie comics creators Scott Lost (Wanderers of Melissanda, The Second Shift) and Keith Foster (Kodoja, Three Protectors) discuss the world of independent comics from both artist and writer perspectives. It centers around one question - what did you do last week? Art, writing, promotion, you name it - it all adds up to the work behind an indie comic. Support this podcast: https://podcasters.spotify.com/pod/show/makingcomics/support
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Your Path to Publish

Juxtabook

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You've poured your heart into writing your book for the past six months or more, and now you're eager to share it with the world. But a quick Google search on how to publish a book has left you overwhelmed with questions: Should I self-publish? Is traditional publishing better? What about hybrid publishing? Which path is the best one for my book and my business? You understand the power of publishing your book — it could instantly boost your credibility and attract new clients. You’re also a ...
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The Course Creator Show

Gemma Bonham-Carter

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The Course Creator Show is for ambitious entrepreneurs who want to build successful online course businesses, but make it chill. We’re after freedom, flexibility, part-time hours… and big revenue goals. Hosted by Gemma Bonham-Carter, The Course Creator Show pulls back the curtain to give you the tips, strategy and inspiration you need to create a profitable online course business. Gemma is a sought after Online Business Strategist who has helped over 11,000 entrepreneurs launch and scale the ...
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The Dr. Luke Hobson Podcast discusses designing learning experiences, teaching, and learning. The purpose of this show is to help folks, like yourself, learn about best instructional design practices by sharing stories and bringing on incredible guests. We also discuss career tips and guidance for transitioning into instructional design and related learning and development positions. Other podcast topics include higher education and online learning. If you are a learning nerd, you are welcom ...
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The Authority Show

Jessica Killingley

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If you are a coach, consultant or course creator then chances are you are driven by the desire to help as many people as you can, and leave a lasting impact. You have experience that needs to be shared. Knowledge that needs to be taught. A message that needs to be heard. Plus, a business that needs to be scaled. But in the age when anyone with an opinion can shout about it on the internet, why is it that some coaches are able to cut through the noise and position themselves as true influence ...
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The ROAMHOWL PODCAST: Words and the Art of Sway is an ongoing conversation hosted by Jennifer Gardner about a more authentic and intuitive way of communicating, creating and working in the modern world. The world has changed, how we connect with each other has changed, creating a new paradigm of business — one where you drop the pretense, show up fully and honestly as you so that you connect deeply with those you are here to serve ... so that your work feels like a natural expression of your ...
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You're not alone out there in your journey to greatness. There are pitfalls and detours all along the way. If you're swamped with meetings, have an office full of students sent there to be disciplined, have a culture of punitive punishments, seem to have too many disgruntled and dissatisfied parents, have a resistant staff and you're looking to make positive changes, then this is a perfect place to come hang out. The goal here, at The Principal Entrepreneur, is to consistently support educat ...
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This week, we talk about the influences that build your style (3:15), the winding path to the end of a story (22:20), and what makes finishing a first draft / thumbnails unique (30:45) before we get to this week's topic: the basic "Voyage and Return" plot (39:50). --- Support this podcast: https://podcasters.spotify.com/pod/show/makingcomics/suppor…
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In this episode, we dive into the importance of building a reader community and how to effectively create and nurture that connection with your audience. Whether you're just starting out or looking to strengthen your engagement with readers, I'll walk you through the steps to build a meaningful community. You'll learn about the different types of c…
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We discussed 'The Fortress Unvanquishable, Save for Sacnoth' by Lord Dunsany, a proto-Sword & Sorcery tale. You can read it for free here: https://sacred-texts.com/neu/dun/swos/swos10.htm Free Audiobook: https://ia802904.us.archive.org/17/items/sword_of_welleran_1409_librivox/swordofwelleran_10_dunsany_128kb.mp3 Panelists: Jay Wolf - https://linktr…
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Audiobooks are all the rage, but are you truly ready to dive in? In this episode, we’re peeling back the layers of the audiobook world, revealing why it’s not as simple as it seems. Yes, thanks to AI it’s easier (and cheaper) than ever to create an audiobook, and with its booming popularity, the revenue potential is tempting—but rushing in could be…
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What makes a city truly smart? Or just? The answer lies with the people. In this episode, we explore the human-centric side of Smart Cities with our guest Titus Kaloki from the Friedrich Ebert Stiftung Kenya office. Through their Just Cities Project, Titus is on a mission to make cities both smart and just, leveraging technology to put people at th…
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Have you ever considered leveraging joint venture partnerships to amplify your book's reach? This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit…
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Today, we're chatting with one of our Passive Project Members: Daniel Wallace. In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach. In this episode, he is sharing: Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the…
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It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands! In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply t…
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This week, we discuss how the art comes alive when going from pencils to inks (5:15), prep work and advance work for creative projects/performances (16:20), considering story structures for a new idea (22:15), and putting work in on an overdue cover (30:30) before this week's main topic: the story type of Rebirth (36:40). --- Support this podcast: …
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I first met Andrea at our state school librarian conference. She was wearing rainbow colored sneakers, and I had to compliment her on them. We struck up a conversation, and became fast friends. Andrea is a school librarian passionate about providing her students a safe, welcoming space and making sure they feel connected and respected. This lesson …
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In this episode, we explore the crucial role beta readers play in the success of your book. From refining your manuscript to building early marketing momentum, beta readers offer valuable feedback that can take your book to the next level. I’ll share strategies on how to maximize your time with them, provide clear instructions, and start engaging y…
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In this episode we’re exploring a unique but underutilized strategy that even the biggest publishers swear by—having a backup book cover! Join us as we dive into why our very own author, Marlene Bell, is always prepared with a second cover, and why you should be, too. We'll share her experience and how her sleuthing around the strategies of major p…
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Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, a direct sales support business. Katelyn has been using my *Black Friday in a Box* strategy for two years and has doubled her monthly revenue during those key weeks. If you sell products in the $50-$300 r…
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Don't you just love when you're working on a project, and suddenly your SME ghosts you? You have no idea why or what happened, but what you do know for sure is that your project is dead in the water until you hear from them again. So, how do you reengage? In today's blog and podcast, I'll share five tips to help you get things back on track. 👉 Ment…
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Have you thought how being a podcast guest could boost your book marketing? This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients. Julie walks you through how to find th…
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If planning your Black Friday campaign has you feeling overwhelmed, today’s episode is going to change that. We’re talking all about VIP Week—a brand new add-on for 2024 that gives you direct access to me, personalized coaching, and everything you need to run a successful Black Friday campaign. I’ve been running Black Friday in a Box for a few year…
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This week, we talk about self-imposed time constraints and how month-long projects are a performance (3:25), how a strong idea for the "next" story can make you want to finish your current story (16:15), dialing in the look for comic art (22:15), planning out next year's schedule and deciding when it's time to move on from a show (31:30), reorderin…
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Do you know your author model or persona? Understanding this can provide clarity and direction for every phase of your author journey. In today’s episode, we explore the benefits of identifying your author model and how it helps with decision-making, setting expectations, and launching your book successfully. BY THE TIME YOU FINISH LISTENING, YOU’L…
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**This episode was originally recorded for the second season of School Library Connection's "One Lesson at a Time" podcast.** I have been fortunate enough to know K.C. for several years now, and she is always doing amazing things with her students - and this lesson is no exception! View K.C.'s lesson plan, catch the original version of the episode,…
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Ashley is one of my first stops when I am trying to expand my knowledge of manga, and I was very excited when she shared out this lesson on social media. She is also one of the authors of a book for educators on incorporating manga into schools! This lesson has my brain buzzing with all the possibilities - I hope you enjoy learning about it! Guest:…
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We’re dropping a special, urgent episode into your feed! Amazon is cracking down hard on claims like "100,000 books sold" and "Amazon bestseller" and even "Award-winning author." If you’ve used these statements on your cover, your book description or author bio - really anywhere on your retail page - this is a must-listen episode. We’re breaking do…
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Have you ever found it hard to create marketing messages that really connect and charm your audience? This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience…
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What if you could turn five days into a $94K payday? That’s exactly what Paula Crossfield did, and she’s here to spill the tea on how she pulled it off. In this episode, I’m sitting down with Paula, a Vedic astrologer and business strategist, who leveraged my "Black Friday in a Box" strategy to achieve incredible results in her business. If you've …
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Episode Title: Should You Use NetGalley to Promote Your Book? Are you considering NetGalley to help build pre-launch buzz for your book? In today’s episode, we break down what NetGalley is, how it works, and whether it’s the right fit for your book marketing strategy. From connecting with influential readers to gathering early reviews, NetGalley of…
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This week, we welcome Ray-Anthony Height (writer/inker of Midnight Tiger, artist for Marvel, Viz, Lion Forge, and Image) to the show and discuss a wide array of topics, including further developing a strong idea (3:00), finishing the thumbnails for a comic (10:15), prepping a visa for the FIBDA Festival (14:00), the state of the comic industry toda…
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In this episode, we’re diving into one of the *biggest* money making opportunities for your online business: Black Friday. Yeah, it’s not just for big box retailers. If you’re a course creator or online entrepreneur, Black Friday is your chance to ride the wave and make serious bank—like *$91,000* in a week, seriously. I’m breaking down my tried-an…
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Friends, I may have earned a doctorate, but Dr. Andrea Trudeau EARNED her doctorate! In addition to all her coursework, she's published several studies on her area of interest, virtual and augmented reality and its effects on students. She is an amazing resource, and I'm so glad she offered to share with us! Guest: Dr. Andrea Trudeau Grade(s) Taugh…
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Join us for a discussion of short stories by Bryn Hammond and Dariel R.A Quiogue! These stories are connected to the novella in our Double-Edged Sword & Sorcery book, crowdfunding now! Follow the link for crowdfund exclusive perks and add-ons: https://www.backerkit.com/c/projects/brackenbooks/double-edge-sword-sorcery…
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Don’t let the wrong vendors hold you back! We're talking about finding the best service providers for your book project. From choosing the right cover and interior designers, to selecting the perfect website developer, we’re giving you all the inside knowledge to avoid the common (and costly) mistakes authors often make. We’ll discuss key questions…
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Have you ever thought how being playful and experimenting can help generate new sales leads? This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing. From creating conversations to building strong r…
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What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice! In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy's journey …
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Black Friday is coming, and it’s time to maximize your profits. In this episode of The Course Creator Show, I’m breaking down how you can make Black Friday your biggest sales week of the year using my signature “5 Days of Deals” strategy. No, you don’t need five products to make it happen—I’ve got you covered with 12 fresh ideas that will spark you…
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After recapping a wild day of obstacles to recording, we talk about resizing text (11:20), thumbnailing pages for the next comic (21:00), expanding your mind by sketching plot outlines (25:15), taking on an editor role (38:20), and how surprises turn into a lightning bolt of an idea (44:45). --- Support this podcast: https://podcasters.spotify.com/…
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I was fortunate enough to work with Wendy on the AASL Member Engagement Committee. There, I learned she is a dedicated, hard-working individual who gets stuff done. And on top of that, she does amazing things for her students! Check out her materials on getting an origami program going in her library! Guest: Wendy Garland, Librarian Grade(s) Taught…
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Getting your book finished can be a major hurdle, and often just starting each day can feel overwhelming. In today’s episode, we’ll explore how to overcome procrastination and embrace a mindset that helps you move forward confidently with your writing. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: The difference between excellence and perfectioni…
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Please enjoy this audio from a recent livestream interview with author Bryn Hammond, done as part of the Double-Edged Sword & Sorcery crowdfund that is running until noon EST, Oct 19th! Our Double-Edged Sword & Sorcery book is inspired by the old ACE Doubles. Two novellas back-to-back: WASTE FLOWERS is by Bryn Hammond, cover art by Goran Gligović. …
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(AUDIO FROM THE FOLLOWING LIVESTREAM) Our Double-Edged Sword & Sorcery book is inspired by the old ACE Doubles. Two novellas back-to-back: WASTE FLOWERS is by Bryn Hammond, cover art by Goran Gligović. Flip the book over for WALLS OF SHIRA YULUN by Dariel Quiogue, cover art by Artyom Trakhanov. Follow the link for more details and exclusive perks: …
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CHECK OUT DOUBLE-EDGED SWORD & SORCERY BEFORE OCT 19TH: https://www.backerkit.com/c/projects/brackenbooks/double-edge-sword-sorcery?ref=SIWAN Join Timeaus Bloom, Valerie Valdes, Jeremy Pak Nelson and Kirk Johnson for a discussion of Robert E. Howard's 'The Tower of the Elephant' for Cimmerian September! As Short Story Chats cover contemporary S&S, …
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In this eye-opening episode, we’re tackling one of the most underrated tools in your book marketing arsenal: your Amazon author bio. Could this often-overlooked section be costing you book sales? Quite possibly! Many authors leave their bios as an afterthought, but it’s a vital piece of the puzzle that can either engage readers or turn them away. J…
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Google's NotebookLM can generate a podcast about your material in a matter of minutes. What does this kind of technology mean for instructional design, online learning, and higher education? On today's episode, you'll hear a sample of what an AI generated podcast sounds like and we'll break down the pros, cons, and things to mindful of in the futur…
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Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting. In this episode of The Course Creator Show, Anna shares: Her entire offer suite from DIY courses up to 1:1 offers, what she sells them for, and how she sells them Her experience with paid ads and running profitable funnels Wh…
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Have you ever thought how starting your own podcast can boost your book marketing? This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podca…
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🍂 Fall vibes, business insights, and a dash of Pumpkin Spice! Today on The Course Creator Show, I’m spilling the tea (or should I say, the PSL) on how Starbucks transformed a seasonal drink into a marketing phenomenon. Love it or hate it, the Pumpkin Spice Latte (PSL) has revolutionized seasonal marketing, and there’s so much we, as course creators…
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This week, we discuss story endings (4:00), the right point in time to start your scenes (16:05), a recap of Fil-Am Creator Con (28:50), and a harrowing live draw experience (34:30) before this week's main topic: fandom now versus fandom in the past (46:00). --- Support this podcast: https://podcasters.spotify.com/pod/show/makingcomics/support…
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