SocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill

Social Minds - Social Media Marketing

コンテンツは SocialChain and Social Chain によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、SocialChain and Social Chain またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

3M ago 31:41

MP3•エピソードのホーム

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 06, 2024 08:10 (1d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

“Authentic”. It’s one of marketing’s biggest buzzwords. Authenticity has become brands’ North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa’s diving into SocialChain’s brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social.

Together with its contributors, senior creator Eve Young and midweight creator Georgia Hill, they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn’t be swept under the rug; why self-righteousness is failing brands as a creative play; and how you can build genuine community that equates to more than just followers.

Download your copy of the white paper here.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

271 つのエピソード