Outdoor Disco R&D w/ BBUC

Cycling Fashion Week

This week, we sit down with Christian, Marvin, and Daniel from Austrian brand Brilli Brilliant Unicorn (BBUC) for a colorful conversation about cycling, art, design, disco and dancing. (It will make sense when you listen.) Plus, we talk far too long about Standert's marketing department.
0:46 - Shoutout to Skyler’s Factor team bike from The Cyclery
3:00 - That whole Rubber N’ Road thing
5:24 - News
5:43 - Rapha Pro Team Gore-Tex Infinum Jersey
11:58 - Standert Kreissäge RS
24:32 - BBUC Interview
25:07 - How BBUC got started
27:39 - About the Hotel am Brillantengrund and its connection to BBUC
30:12 - Stories behind their design choices, Outdoor Disco and The Sport of Tomorrow
31:52 - Transitioning from partying late to riding early
33:10 - Moving away from boring performance-specific messaging
36:33 - Being an expression rather than a brand
38:51 - Connecting with people through their journal and Discord
41:17 - Design inspiration is everywhere
43:39 - Bringing more than kit for the Fictional Nations concept
47:46 - Using design to communicate ideas vs. stand out
51:48 - Doing things that are hard because you care about them
53:19 - What’s next for BBUC
54:37 - Rapid Fire (The start)
56:52 - Taking a serious side to performance and working with schoeller® fabrics
1:02:13 - Rest of Rapid Fire
1:03:26 - Their Canals and Camilliens
1:05:47 - A special 30% discount on BBUC for CFW listeners: Use the code cfw-unicorns
1:08:24 - Into The Canal
Follow us on Instagram: instagram.com/cyclingfashionweek
Get in touch: [e-mail]
Hit subscribe, leave a comment and a review wherever you listen to podcasts, it helps us share the best in cycling fashion with the world.