Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Great American Mall Comeback - The Return of Mall Brands
Manage episode 303019103 series 1854740
コンテンツは Future Commerce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Future Commerce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Bankruptcy and financial peril is the rite of passage for the Mall brand.
- The return of mall brands is upon us. But how did they make the turnaround? By taking risks, for one. Partnering with Kanye could be a mistake, or stroke of genius to take the storied brand back into the premium category and pivot away from availability to scarcity.
- “I actually see the partnership between Kanye and GAP as actually the start of the Gap turnaround. I mark that as the moment. From a cultural standpoint and brand standpoint, the partnership with GAP and Kanye was the turnaround. It marks the beginning for me.” -Brian
- Brands like Old Navy are making a comeback by being more size inclusive with their recent campaign, Bodequality: offering all sizes, 0-30, XS-4X for all the same price.
- “What Old Navy is doing is incredible and inclusive. It's the kind of thing that you need right now in order to make a turnaround. And in a time where I think, you know, folks are willing to spend money.” -Phillip
- And yet another win for a GAP brand, an incredible execution in partnerships comes from Athleta. Their partnership with Simone Biles and Allyson Felix is timely and relevant to our culture.
- GAP is continuing to kill the game when it comes to partnerships. With recent news in getting Athleta partnered and being sold in REI.
- “I've seen retailers miss the mark in the past. The fact that these storied mall apparel retailers are doing such an amazing job at sort of reframing who they are for this moment in the culture is impressive. But can they keep it up?” -Phillip
- Malls aren’t dying, in fact they’re more alive than ever. With the recent trends of brand partnerships, malls will continue to make a comeback.
Associated Links:
- Listen to Episode 89: New Commerce
- King Stakh’s Wild Hunt
- Phillip’s Twitter post
- CNN article
- The Business of Aspiration
- Want to read more about the mall comeback? Check out our recent Insiders #102: Mall Luxury Experience
- Get on the list for Nine by Nine!
- Subscribe to Insiders!
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
488 つのエピソード
Manage episode 303019103 series 1854740
コンテンツは Future Commerce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Future Commerce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Bankruptcy and financial peril is the rite of passage for the Mall brand.
- The return of mall brands is upon us. But how did they make the turnaround? By taking risks, for one. Partnering with Kanye could be a mistake, or stroke of genius to take the storied brand back into the premium category and pivot away from availability to scarcity.
- “I actually see the partnership between Kanye and GAP as actually the start of the Gap turnaround. I mark that as the moment. From a cultural standpoint and brand standpoint, the partnership with GAP and Kanye was the turnaround. It marks the beginning for me.” -Brian
- Brands like Old Navy are making a comeback by being more size inclusive with their recent campaign, Bodequality: offering all sizes, 0-30, XS-4X for all the same price.
- “What Old Navy is doing is incredible and inclusive. It's the kind of thing that you need right now in order to make a turnaround. And in a time where I think, you know, folks are willing to spend money.” -Phillip
- And yet another win for a GAP brand, an incredible execution in partnerships comes from Athleta. Their partnership with Simone Biles and Allyson Felix is timely and relevant to our culture.
- GAP is continuing to kill the game when it comes to partnerships. With recent news in getting Athleta partnered and being sold in REI.
- “I've seen retailers miss the mark in the past. The fact that these storied mall apparel retailers are doing such an amazing job at sort of reframing who they are for this moment in the culture is impressive. But can they keep it up?” -Phillip
- Malls aren’t dying, in fact they’re more alive than ever. With the recent trends of brand partnerships, malls will continue to make a comeback.
Associated Links:
- Listen to Episode 89: New Commerce
- King Stakh’s Wild Hunt
- Phillip’s Twitter post
- CNN article
- The Business of Aspiration
- Want to read more about the mall comeback? Check out our recent Insiders #102: Mall Luxury Experience
- Get on the list for Nine by Nine!
- Subscribe to Insiders!
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
488 つのエピソード
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