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Future Commerce is the leading podcast for eCommerce and digital operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange explore what it means to sell or buy products online, and how commerce and media impact the culture and the world around us. Weekly essays, blogs, show notes, full transcripts, and quarterly market resear ...
 
The Mission Driven show is where we surface the most important topics in investments and founding companies of the future. We believe the biggest trends in the world are: storytelling, sustainability, building communities, social commerce. The 3 of us, Amir, Sharon and Elad (the co-founders of SAPIA) argue, talk, and think through the most incredible stories of companies & investors that are building the companies of the future. To make it even more diverse, we are hosting other founders & i ...
 
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show series
 
The Way We’re Shopping Has Changed Forever When looking at Black Friday/Cyber Monday recaps, retail analysts and reporters drew a little bit of a flat line Brands are seeing underwhelming sales growth on Amazon's Black Friday. “In general, performance for many brands was somewhat muted compared with the bumper 2020 sale event. A considerable factor…
 
Becoming a Gift Influencer Drips vs. Drops? Drips all the way. Businesses should be providing drips to their customers, constant communication. Whereas drops are the seasonality of pushing your customer. “I love the always-on drip culture. I do still think there's excitement and like sexiness to a big drop. But you have to make sure that those drop…
 
Smart Contracts are the New Covenants “All this stuff is stuff that's been out that we've been talking about for quite some time, but it's actually finding its way into the mainstream now and that's really exciting.” -Brian The future is fractional ownership and we are seeing it happen right now with an autonomous organization potentially fractiona…
 
Approaching Dork Mode No Best Practices is a blog and a newsletter on a mission to help marketers think more like operators and make sure that what they're working on is contributing in a meaningful way to the bottom line. “There are three different ways of approaching marketing. One where you start and things are completely instinctual and gut dri…
 
Superseding Customer Relationships "Relationship supersedes brand" is a phrase that we've often said on the podcast, but Phillip is calling this into question. A transaction doesn’t have to be an exchange of goods or monetary. It can be influence, it can be power dynamics, it’s identity exchange. “What often is overlooked is the employee experience…
 
Having Conversations That Don’t Exist in Other Places Welcome to Infinite Shelf, a human-centric show designed to help explore what it takes to make brands, products and services hit the right recipe of connection, relevance, emotional attachment, and, of course, profitability. Phillip and Brian of Future Commerce join Ingrid to welcome Infinite Sh…
 
Our Inability to Predict Demand The National Retail Federation predicts a whopping 10.5% increase in holiday spending this year. Maybe supply chain issues are overblown? Moselle is on a mission to provide e-commerce businesses with everything they need to create stable and scalable supply chains. The Beer Distribution Game is really just supply cha…
 
Building a New Type of Relationship “For the future of commerce to thrive, brands must be able to own those direct relationships with their customers.” -Rosa In recent news, Yotpo and Shopify have joined in a platform partnership to help accelerate Yotpo’s growth and ultimately empower merchants to grow their relationships with consumers. “It’s nev…
 
The Modernity of Site Search We recount Brian’s visit to Aime Leon Dore’s flagship store in Soho, talk about the store design, the need for physical retail for “anchoring” the ultimate vision of a brand. We contrast the store design of ALD with another Soho shopping experience: Shinola. The future of digital requires having a physical experience. B…
 
Being an Informed Consumer Requires Recognizing Disinformation Searching the web can be a bit confusing these days with the addition of third party sellers, in a recent Washington Post article, the author stated “These days navigating Amazon, Walmart and Google's maze of third party sellers or judging hip looking social media ads requires the same …
 
“If only there were a way to sample new products... in a warehouse of some sort?” If you’re not an influencer or active on social media, how can you sample a product as a consumer? How cool would it be if there was a way to get into a warehouse with every product available for sample! “We need the raw, realistic community members, not influencers, …
 
Bankruptcy and financial peril is the rite of passage for the Mall brand. The return of mall brands is upon us. But how did they make the turnaround? By taking risks, for one. Partnering with Kanye could be a mistake, or stroke of genius to take the storied brand back into the premium category and pivot away from availability to scarcity. “I actual…
 
DTC Comes of Age in Grocery Grocery is one of the most complicated forms of retail that exists, leading it to be the one of the biggest forms of retail. “We talk a lot about retail. We talk a lot about CPG. And I mean, we talk a lot about eCommerce just generally, which a lot of focus of the scale of eCommerce has been in the direct to consumer mov…
 
We examine the 2021 retail trade calendar and review Retail X, the first retail trade industry event to take place since the start of the pandemmy. ALSO: The rise of the headless platforms, Telfar TV launch makes waves, and we’ve rolled out a new podcast brand identity. Listen now!Phillip Jackson, Brian Lange による
 
Our newest consumer research and trends report is here. NINE BY NINE uncovers the nine categories, and 81 brands, which are changing our world for the better. Get on the list to get an advance copy of the report. Launching next week. www.ninebynine.reportFuture Commerce による
 
On Headless, Influencers, and Live Streaming What does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior. “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - Gary Product market fit is beginning to become influencer fi…
 
Accounting Platforms for Business Data that have Climate Impact SustainaBase is a software program that helps manage the carbon footprint of a company, akin to an accounting platform. SuistainaBase tracks carbon emissions, as well as water and waste metrics, taking data and science calculations to organizations to create meaningful actions. “Sustai…
 
God-Like Technology Pattern is a family of purposeful brands providing the essentials to make, shape, and grow a home- the foundation of daily life. The times we are living in are culturally defining. People have a deep ingrained need for personal and internal connection, it's bigger than digital behavior, it's deeper. “There is a future where peop…
 
Facing the Cookiepocalypse Octane AI is the zero-party data platform for Shopify and eCommerce brands. “We help stores and brands collect super valuable insights on their customers in a very direct opt-on kind of way and use that information to personalize the shopping experience.” -Ben How can brands bounce back from the cookiepocalypse? Stop depe…
 
“FBA” - Fruit by the Acre? More like Fulfillment by Amazon Boosted Commerce is an eCommerce platform working to distribute the most up-and-coming brands on a global basis. “We started Boosted really as a way of identifying these amazing businesses and brands that people have created.” -Keith Amazon is the world's largest shopping mall, and its impo…
 
Burn Your Own House Down Before Somebody Else Does Pela is a waste innovation platform. Selling the world's first compostable phone case along with eyewear, countertop compost systems, and haircare. “We design waste out of the human experience. We’re a weird combination of commerce DTC, while also investing in material science, and figuring out how…
 
Building for the Future of Ecommerce Logistics ShipBob is a full service fulfillment platform coming out of a remarkable Series E that clocked in at $200 Million. ShipBob has been a partner of Future Commerce for a while now and we couldn’t wait to talk about this incredible raise. There are a lot of different shipping solutions across the buyer jo…
 
The “84-Point Check”, but Make it Human With almost a million and a half associates in the United States and 150 million customers in stores and online, it's safe to say they’re one of the largest retailers in the world. But what are they doing in health? A lot, it seems. Walmart has been in the healthcare world since the 70s; they realize that the…
 
“OMG CDP” Wait. What exactly is CDP? Customer Data Platform. Wielding CDP well means brands can provide a freaky-personal experience for customers. Customers will freely give brands their first-party data if it means their experience will be better. Don’t blow it by making their experience worse. “If the expected behavior is convenience, then not o…
 
The Multiverse is Real “Brands are like cows because it’s very easy for them to understand how things affect them, but it's very hard to see how things in the world affect others.” -Brian Technology can act as a containing—or limiting—factor. It can enable cost savings, but it can also be an enabler of more meaningful interactions. Shopify is looki…
 
The Internet is a Literal Web Congratulations to friend of the show, Ian Leslie, and to Industry West for ranking on 2PM’s DNVB list and for Adobe Experience Maker Awards. Phillip and Brian talk about the Adobe Experience Maker Awards, the rankings, and ask the question of how some brands are ranked so highly. Millennials didn’t invent meal prep de…
 
Headless Checkout Domm gives the story behind the creation of Fast, how a family member forgetting a password sparked an idea for easier checkouts across all platforms. “Our goal is to build a consumer network” -Domm The challenges faced as a leader and facing polarizing feedback. “It’s our job to protect consumer data, and consumer payments. This …
 
“It’s like shipping inception” Are we in a Shipping Inception or are 3PLs and 4PLs really that complicated? Identifying where your customers are is key in choosing the right 3PL solution for warehousing and shipping. “Despite the Amazon narrative, not everyone needs everything in 30 seconds… I think it's critically important for brands to manage cu…
 
The Post-Purchase Experience Consumer expectations are almost unfair for smaller businesses. But that doesn’t mean brands can’t continue to provide a great post-purchase experience. Many brands have turned to 3PLs to help meet the demand of fast shipping and to keep shipping costs lower. “Brands have to be more transparent with customers. They need…
 
A Different Innovation “Shipping is a growth engine. The entire web is possible, all eCommerce is possible because you could ship stuff. The question is, how do you master that in a way that is intentional as a brand or as a marketplace?” - James As the largest resale marketplace, the mechanics of Flyp are run differently. Flyp works to connect own…
 
Not a Cookie Cutter Method With the rise of shipageddon, shipping has become about getting products to the customer as safe and quickly as possible. Due to the different mentalities and thought processes of shopping during COVID, many customers choose different methods causing businesses to shift their concerns of shipping. “It's not just a cookie …
 
It’s All About the Mindset Michelle McNamara joins the show to talk about the common pain points of shipping among merchants, and how the pandemic has impacted e-commerce with the shifts of consumer behavior. Shipping is not one size fits all, it's unique to every business. Shipping should be thought of as a key differentiator to add value to your …
 
The 16-Year Old CPG Startup Kevin shares his incredible work at Nuun Energy and their growth of being acquired by Nestlé Health Science. Sustainability and ESG are at the forefront of product innovation for Nuun, but category innovation and form factor are top of mind in fast moving consumer goods and CPG, as well. When it comes to health and creat…
 
Fair Trade, Fair Labor, and Sustainable Chocolate is Possible Shipping chocolate is challenging enough, but sourcing and housing craft chocolate from global suppliers, and creating a marketplace for consumers who have very specific expectations around buying and consuming chocolate is harder still. The challenges of creating a great customer experi…
 
Content Creation and Open-Ended Conversations For the Love is a DTC newsletter covering mission-driven companies and aims to provide meaningful content for entrepreneurs and founders. The trio shares the joys and pains of producing weekly content and how that informs their own understanding of the market. Creating content is a means of learning and…
 
Nostalgia and Monoculture Rob shares the story of how Rally acquired a copy of the Declaration of Independence, and their plan to make it accessible to the public Gen Z is growing up to be a completely different wealth creation cycle then the one that currently exists Rob breaks down how Rally operates, the legal system that makes their IPOs possib…
 
The agency world doesn’t get enough respect Agencies are a necessary part of fractionalizing expertise. Legal and accounting are good examples of fractionalized professional services. The more mature you are as a business, the more it becomes imperative to bring those capabilities in house. Proof points of DTC brands who acquired professional servi…
 
The Big Pivot: From Physical Products to Headless Commerce The core idea of the pivot from physical products to software was the basis of our piece in Insiders #070: Phenomenological Brands, which is how we booked Arfa (now Chord) to the Show. The Chord team’s background in deploying technology at Glossier informed the need for unique eCommerce exp…
 
Society and Audience Connection There’s a difference in connection with audiences—connection through logic (written) and connection through emotion (art). On emotional connection: “...when it connects with somebody, it deepens the experience of the things you’re trying to say through words.” - Phillip Jackson Lumi is a software company connecting p…
 
A perfect rating isn’t perfect. Who knew? Validation on the web has been undermined by farms and bots, and trust is harder to build than ever before. Technology can solve for some of the challenges in building trust with your customers. In this episode we dive into the the complexity of building trust, and the paradox of how running an Amazon Prime…
 
🎶Let’s get personal, personal...🎶 But seriously, we have this bad habit in eCommerce to turn customers into segments and numbers and forget that they’re people. Ben Parr, President and Co-Founder of Octane AI and Jason Wong, of Doe Lashes & Wonghaus Ventures join the show to talk about making segments personal, organic, and engaging for the custome…
 
Consumers want instant gratification from their purchases and sometimes it can feel really intimidating to even try to attempt matching the expectation of 2-day shipping. But what if we told you that you can get your products to every customer in 2 days or Less? Babs King, CEO at Fleo and George Wojciechowski join the show to talk about building th…
 
Product returns can be a total pain. But what if brands used their returns to actually strengthen customer loyalty? In this episode of Step by Step, David Sobie, CEO and Co-Founder of Happy Returns and Zach Goldstein, CEO and Founder of Public Rec join the pod to chat about how returns can actually be painless for the brand and a good experience fo…
 
94 percent of customers will blame the retailer if the delivery of their purchase goes poorly. In this episode, Adam Gardner, Director of Strategic Partnerships at Route reveals how Route gives customers peace of mind and your brand protection in case of a shipment gone awry. Listen Now!Adam Gardner, Phillip Jackson, Brian Lange による
 
Thank you for being with us for 200 episodes of the Future Commerce podcast. In this episode, we look back on how we grew up from a podcast into a retail media research startup, and how building a show in 2016 led to personal and professional growth. Listen now! 2016 to Present We launched in 2016. Our first guest was Scott Emmons and we talked abo…
 
This week, Ingrid joins Phillip & Brain to talk about her impressive baby registry, different mommy personas, and how monoculture is affecting their kids. Instacart for CMOs and Podcasts Ingrid helped contribute to Kiri’s new book: “The power that Instacart unlocks has never really been in the hands of retailers or brands. In the year 2020, it has …
 
The Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart and how brands can leverage Instacart as a marketing strategy. Instacart for CMOs Kiri just wrote a new …
 
The Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart & how brands can leverage Instacart as a marketing strategy.…
 
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