Jonathan Scudder, co-founder and VP of Identity Cloud at ForgeRock on: Top Trends in Identity and Access Market; Building Company Culture and Going IPO

The European Startup Show

Big Picture - Market and Trends

• [1:11] - What is Consumer Identity and Access Management (CIAM) and how does that differ from traditional identity and access management (IAM)?
• [4:21] - How did you go from the traditional open-source code of Sun’s IAM to this new consumer identity and access management. Can you give a quick history of ForgeRock.
• [6:40] - Can the ForgeRock solution help consumers have more control and visibilities over their identities?
• [12:00] - What are the top trends you and ForgeRock are seeing in the identity space and how will it impact consumers and businesses?
• [18:23] - What does the provider landscape of CIAM look like?

Building the company

• [23:26] - what was your main channel for customer acquisition and growth? In the beginning stages. And then as you grew, has that changed?
• [26:48] - How has the pandemic impacted your strategy and future plans?
• [28:55] - Forgerock believes in building a strong internal culture. How have you done that?
• [34:20] - Why are you considering going IPO? Why not a strategic exit? What factors did you consider?
• [36:42] - What market should you IPO in?
• [39:10] - Which stage of growth was the hardest - 1=10M, 10-50M, 50-100M?
• [40:44] - What are your future plans? What will you do with the funds raised from an IPO?

Book recommendation

The Long Earth Series by Terry Pratchett