Antonia Mantonakis: Insider Insights from The Wine Psychologist
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Discover the secret behind creating a perception of rarity in the wine industry. Join us as "the wine psychologist" Antonia Mantonakis reveals the psychological tricks and marketing strategies that will leave your audience thirsting for more. But beware, the path to success may be more complex than it seems... Consumers' expectations and their interpretation and the perception that they might have from wine are so much more powerful than the actual sensation. - Antonia Mantonakis In this episode, you will be able to:
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- Discover how perception shapes the enjoyment of wine and influences consumer preferences.
- Uncover the pivotal role of wine labels in shaping consumer perception and purchase decisions.
- Learn how scarcity can impact consumer behaviour and drive demand for your wine products.
- Explore the significance of colour in wine branding and its influence on consumer perception.
- Master the art of creating a perception of rarity in the competitive wine industry.
- Website: https://thewinepsychologist.ca/
- Instagram: https://www.instagram.com/thewinepsychologist/
- TikTok: https://www.tiktok.com/@thewinepsychologist
- Facebook: https://www.facebook.com/TheWinePsychologist
- X (New name for "Twitter"): https://twitter.com/mantonakis
62 つのエピソード