Creating Products to Solve Problems: Lisa Lane of Rinseroo

Wear Wag Repeat: Grow Your Pet Industry Business Online

On this episode, I’m chatting with a woman who calls herself a serial inventor. Lisa Lane is always listening to the people around her and what their problems are to see if she can come up with a solution.

One of those solutions is the Rinseroo. I loved hearing how Lisa is riffing on the Rinseroo to create new products to solve common problems.

While the Rinseroo works with your faucet or shower head to give you a handheld sprayer… perfect for washing dogs after a sandy day at the beach… the Dust Daisy is a newer product that slips onto a vacuum hose to clean out dryer lint. My dryer lint is 90% dog hair soI can see how this would come in handy!

I also loved hearing about how the TikTok Shop is working for Lisa and her products. She’s getting 10X the views on videos with products linked.

But before you start setting up a new sales channel for your pet business… please listen to Lisa’s advice to excel at 1 thing before moving on to the next. For her, that was Amazon and now she’s branching out.

Lane Innovations will grow to $5 million in sales this year! So this is a very inspiring episode with a woman entrepreneur who has grown to this level of success with just her and her son running the business.