511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar

We Are For Good Podcast - The Podcast for Nonprofits

Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities, Neda's career bridges entertainment, marketing and philanthropy. With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.

💡Learn

• Lessons the social impact sector can learn from the entertainment industry
• Tips for developing a campaign that meets the moment
• How to begin partnering with creators + influencers

Today’s Guest
Neda Azarfar, Founder + Principal, Nazar Works

Episode Highlights

• Neda’s story and journey to where she is today (3:40)
• The current media landscape and the opportunity that exists for social impact organizations (6:10)
• Hallmarks of modern social impact campaigns that meet the moment (15:45)
• Developing campaigns That Meet the Moment (19:10)
• How to begin partnering with creators + influencers (22:20)
• Case study of someone who is do

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About our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

About our Sponsor Percent

Percent helps nonprofits find new opportunities to save by unlocking product discounts from the world’s leading software companies. This month we’re partnering with Percent to highlight LinkedIn’s discounted tools for nonprofits. Ready to get started and begin accessing discounts from the world’s leading software companies? Sign up at weareforgood.com/percent

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章

1. 511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar (00:00:00)

2. Innovation and Impact in Nonprofits (00:03:06)

3. Developing Modern Social Impact Campaigns (00:17:52)

4. Tapping Into Influencer Marketing for Nonprofits (00:22:50)

5. The Impact of Philanthropy in Marketing (00:33:08)

6. A Desperate Night in Switzerland (00:41:06)