Getting Creative with Your Value with Heidi Duffy, Asset Manager at Meridian

Watching Paint Dry

Heidi Duffy is an Asset Manager at Meridian, a full-service real estate developing and investing company. At Meridian, Heidi is responsible for analyzing the qualifications of prospective tenants, driving lease negotiations to secure profitable returns for Meridian’s portfolio, and overseeing the Western portfolio assets.

Heidi is the Vice President of the Building Owners & Managers Association (BOMA) of Oakland/East Bay Medical Office Building Special Interest Group and chairs their Annual Medical Office Summit. She graduated from California State University East Bay with a Bachelor of Science degree in Business.

In this episode…

Think back to when you were a kid. What did you want to be when you grew up? The answers are usually the same. Doctor, firefighter, maybe a lawyer, or an astronaut. Many kids also dream of growing up to be artists. But, what if there was a job that would value your problem-solving skills, your outgoing nature, and your creativity equally?

According to Heidi Duffy, this job does exist—and it’s called asset management. At Meridian, Heidi handles the company’s Western portfolio assets, creates value lines, and oversees tenant improvements. Although Heidi started working at Meridian fairly early in her career, beginning as an office manager and then working in the marketing department, it took her some trial and error before she landed in asset management. Was all the pivoting worth it? For Heidi, the answer is simple: yes.

On this episode of Watching Paint Dry, Greg Owens sits down with Heidi Duffy, Asset Manager at Meridian, to talk about the world of asset management. Together, they discuss the importance of getting creative when adding value, the market in Tucson, and Meridian’s two main business lines. Plus, Heidi shares how she got started in the industry and how you can, too.