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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
VGC: The Video Games Podcast EPISODE 100 CELEBRATION!
Manage episode 462950480 series 3450615
コンテンツは Stak によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Stak またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A WarioWare's worth of gaming celebrities join Jordan, Andy and Chris for a momentous one hundredth episode!
How many energy drinks have *you* consumed during our one hundred episodes? Let us know - podcast@VideoGamesChronicle.com
Thanks to all our special guests and lovely Discord-ers and thanks to all of you who have listened this far - 2025 is gearing up to be quite the year in gaming, so we're pumped that you're deciding to join us for the ride!
Hosted on Acast. See acast.com/privacy for more information.
136 つのエピソード
Manage episode 462950480 series 3450615
コンテンツは Stak によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Stak またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A WarioWare's worth of gaming celebrities join Jordan, Andy and Chris for a momentous one hundredth episode!
How many energy drinks have *you* consumed during our one hundred episodes? Let us know - podcast@VideoGamesChronicle.com
Thanks to all our special guests and lovely Discord-ers and thanks to all of you who have listened this far - 2025 is gearing up to be quite the year in gaming, so we're pumped that you're deciding to join us for the ride!
Hosted on Acast. See acast.com/privacy for more information.
136 つのエピソード
すべてのエピソード
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VGC: The Video Games Podcast
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Four men who would never, ever consider using AI to tidy up their (already very competent) skating performances - Jordan Middler, Chris Scullion, Andy Robinson and Jeff Gerstmann are here to ollie over some more huge gaming headlines! Podcast@VideoGamesChronicle.com for all your messages - or stick them in the comments over on our video version on Youtube! This episode is brought to you by EUROSHOPPER - the offy near Jordan's house. Hosted on Acast. See acast.com/privacy for more information.…
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VGC: The Video Games Podcast
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Did you have a better holiday season than Playstation? Did you yearn for a Days Gone remaster? Let us know - podcast@videogameschronicle.com! Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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1 State of Play incoming and Football Manager 25 cancelled! 1:08:24
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Just get it out before the end of the tax year 2027, yeah? podcast@videogamechronicle.com for all your messages... Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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Jordan is joined by Connor Makar and Jason Fanelli to pick the bones of Kingdom Come: Deliverance 2... Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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1 A huge Xbox series confirmed for PS5 and Mass Effect slims down... 53:49
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Have you ever wanted to eat all the food in a video game? Let us know - Podcast@VideoGamesChronicle.com! Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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1 VGC: The Video Games Podcast EPISODE 100 CELEBRATION! 2:01:57
2:01:57
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A WarioWare's worth of gaming celebrities join Jordan, Andy and Chris for a momentous one hundredth episode! How many energy drinks have *you* consumed during our one hundred episodes? Let us know - podcast@VideoGamesChronicle.com Thanks to all our special guests and lovely Discord-ers and thanks to all of you who have listened this far - 2025 is gearing up to be quite the year in gaming, so we're pumped that you're deciding to join us for the ride! Hosted on Acast. See acast.com/privacy for more information.…
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VGC: The Video Games Podcast
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Light on details but heavy on magnets, Nintendo lets us all gawp at its new handheld - as Jordan Middler, Andy Robinson and Chris Dring take a look... If you'd like Snipperclips to return, get in touch - Podcast@videogameschronicle.com Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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Jordan, Andy and Chris pick the bones over a week where the Nintendo Switch 2 has leaked from all sides! Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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1 Will GTA 6 slip to 2026? And what next for Playstation? 1:10:20
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Jordan Chris and Andy are here to discuss the role of satire in the sixth mainline GTA title, and the challenges of maintaining a site during a desperate year for games! Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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Jordan and Chris highlight the best 2024 games they didn't get a chance to speak about this year! Podcast@videogameschronicle.com to nominate games we're going to be talking about same time next year... Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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Jordan Chris Andy and the team bring you 365 days of gaming - and a whole lot of tennis! Thanks so much for listening to the show in 2024 - we'll be back in the new year for what's going to be one hell of a 2025 in gaming! Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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1 The future of Playstation IP and gaming through the holidays! 1:04:31
1:04:31
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Andy, Chris and Jordan talk all things Astro, Playstation as the former and latter polish off a bottle of Monster mixed with Advocaat. Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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Naughty Dogs and furious Witchers - Jordan and Chris have all the big hitters from last night's Game Awards! (And now they may sleep!) Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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1 New Indy excellent, new PSP possible and more shooter studio closures! 54:25
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Could an AI play FIFA for 300 hours like lychee-munching Chris Scullion? Let us know - Podcast@VideoGamesChronicle.com ! Hosted on Acast. See acast.com/privacy for more information.
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VGC: The Video Games Podcast
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1 Have Tencent copied Sony's Horizon? And Shuhei Yoshida leaves PlayStation 1:02:20
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Several (angry) players have accused Tencent - whose have unveiled Light of Motiram - of copying Sony's Horizon series. It looks... quite similar. Plus, we salute the legendary Shuhei Yoshida who's leaving Playstation after 31 years. Hosted on Acast. See acast.com/privacy for more information.
プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。