Boosting Veterinary Client Engagement with Benefit-Focused Communication

Veterinary Vertex

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Have you ever wondered why your clients might not be engaging with your veterinary clinic's preventative services? Join us as we uncover insights with our guests, Drs. Kat Sutherland and Jason Coe, who explore the transformative power of benefit-focused communication in veterinary practices. Drawing from their enlightening research in a recent JAVMA article, Kat and Jason reveal how emphasizing the benefits, rather than just the features, of preventative care can significantly boost client engagement. Learn how to tailor your communication strategies effectively to bridge the gap between how veterinarians and clients perceive value, ultimately enhancing the way services are communicated online and in-person.
This episode dives into the evolving landscape of human interaction, especially within the realms of veterinary practice and education. Kat and Jason discuss the integration of AI in communication, and how it's reshaping educational methodologies and veterinary client interactions. Discover actionable strategies for improving client communication, with a focus on ensuring clients are empowered and informed about the value of preventative services. Whether you're a veterinary professional aiming to enhance client relations or simply curious about veterinarian-client communication, this episode promises to inspire new approaches and insights.
JAVMA article: https://doi.org/10.2460/javma.24.09.0568

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1. Veterinary Client Communication Online (00:00:00)

2. Exploring Veterinary Client Communication Preferences (00:11:42)