204. Avery Carl: How to streamline and grow to triple your business

Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast

Today I'm talking to Avery Carl, founder of The Short Term Shop. Avery Officially got her real estate license and became a real estate agent only a little over 4 years ago. In 2017, her first full year of real estate, she sold 10 million, in 2018 she sold 35 million, in 2019 she sold 50 million and, in 2020, despite having a baby, moving from Tennessee to Florida, and let's not forget, the pandemic, Avery both expanded her team to 3 markets, Smokey Mountains, Pan Handle of Florida and Gulf Shores of Alabama AND tripled her business to 150 million. We talk about how she did it.
00:12 - A little about Avery Carl
04:57 - How Avery got started
10:18 - How Avery wins clients building a community and openly sharing all she knows
13:06 - What Avery attributes to her level of success
14:44 - How Avery generates leads and runs her team
24:12 - The structure of the team, what it looks like
28:10 - How Avery structures and allocates her transaction coordinators and what exactly they do.
33:06 - Suggestions for growing and structuring your team
36:33 - Avery's biggest resource in building her success
People and Resources:

• Gennifer Mix
• Rush Valentine
• HubSpot
• Real geeks
• Follow Up Boss
• LionDesk
• Kris Reid

Book:

• The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea by Bob Burg
• Traction: Get a Grip on Your Business by Gino Wickman

Quote:
"Get organized early. That's my best piece of advice."
Jere interviews the world’s most renowned and best real estate agents around the country and the world.
These outstanding Agents tell their stories, how they got into the business, and what has made them successful in one of the oldest and most competitive industries.
All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”
www.JereMetcalfPodcast.com
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