E85: Joe Apfelbaum: AI-Powered LinkedIn: Secrets to Turning Connections into Customers

ThriveMore with Roger Martin: Business, Health, & Wealth

In this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of High Energy Marketing, and CEO of Ajax Union, about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation evyAI, to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the value of a targeted email list. Joe breaks down the funnel process, from attracting a broad audience with educational content to converting the most qualified leads through personalized interactions. Joe's insights underline the significance of a well-strategized marketing plan incorporating modern AI-driven tools for maximum efficiency. Additionally, Joe shares his journey from web design to becoming a digital marketing strategist and highlights the influence of his background in rabbinical studies on his business integrity and relationship-building approach. Roger and Joe discuss his future vision for digital marketing, foreseeing a move towards more personalized and niche networks driven by advancements in AI technology.

​​ Topics Include:

• The Importance of Integrity in Business
• Does Your Business Really Need a Website?
• Creating a Successful Marketing Funnel
• Is Email Marketing Really Dead?
• Streamlining Your LinkedIn Interactions with AI

Joe’s Book Recommendations:

Getting Things Done: The Art of Stress-Free Productivity The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones The Untethered Soul: The Journey Beyond Yourself Connect with Joe

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Produced By: Social Chameleon