65: What is a Landing Page?

The Web Canopy Studio Show

The term "landing page" is often used interchangeably, leaving many people wondering what exactly is a landing page?

The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form.

The landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal.

In this episode, John Aikin goes in-depth discussing how landing pages can be a powerful tool for growing your business through careful planning, thoughtful design, and ongoing optimization. John covers:

• The what and how of landing pages
• Landing pages in the context of HubSpot
• The benefits of using landing pages
• Landing page best practices
• And more!

This episode is for you if you are looking for a complete guide to understanding, building, and utilizing landing pages to help your business create more conversions.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

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