From Festival Romance to $5M Fashion Brand

The Unofficial Shopify Podcast

Sit down with Donal Breslin from Nomad the Label. This isn't your run-of-the-mill fashion brand story. Picture this: a music festival romance turns into a full-blown e-commerce venture. Donal and his partner Louisa didn't just fall in love; they built a brand around it. Nomad's all about that linen life – think bohemian, think sustainable, think comfort.

Chapter Timestamps
(00:00) Exploring Nomad the Label's Linen
(04:57) Building a Successful Fashion Brand Lessons
(18:53) The Importance of Data-Driven E-Commerce Management
(31:06) Sustainability and Expansion in International Markets
(43:49) Ambitious Growth Plans for Nomad Label

Donal walks us through their leap from market stalls to the digital world. Their strategy? Top-notch service, no discounts, all integrity. This team knows their customer and they cater to her with a mix of heartfelt content and sharp business sense.

As we wrapped up our chat, it was clear that for Donal and Louisa, it's about more than clothes; it's about crafting a way of life that mirrors the comfort and ease their brand embodies. Listeners with a penchant for fashion, and those curious about turning passion into a thriving business, will find this episode a source of inspiration and a treasure trove of savvy business acumen.

Show Links

• Nomad the Label
• Loop Returns
• StoreHero
• Splice
• Airrobe
• Refundid

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [e-mail] and ask for the "Tech Nasty Bonus".
• StoreHero - Get a unified view of your sales, marketing & profitability metrics.

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.