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コンテンツは Scott Needham によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Scott Needham またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Episode 243: The Power of Lifetime Warranties on Amazon with Michael Kaufman
Manage episode 399570399 series 2517013
コンテンツは Scott Needham によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Scott Needham またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty.
They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.
Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.
Episode Notes:
00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers
LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/
Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon
…
continue reading
They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.
Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.
Episode Notes:
00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers
LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/
Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon
260 つのエピソード
Manage episode 399570399 series 2517013
コンテンツは Scott Needham によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Scott Needham またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty.
They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.
Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.
Episode Notes:
00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers
LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/
Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon
…
continue reading
They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.
Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.
Episode Notes:
00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers
LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/
Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon
260 つのエピソード
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