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Marketing for tech founders, fundraising in 2024, and more with Ivan Maryasin, founder of Monite
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In this episode of The SaaS Operator Podcast, we sit down with Ivan Maryasin, founder of Monite, a groundbreaking platform that's reshaping the world of B2B finance by enabling platforms like vertical SaaS providers, B2B neo-banks, and payment providers to evolve into finance super apps.
Tune in to learn more about:
~ Realistic approach to fundraising in current market conditions.
~ Marketing insights and strategies for technical founders.
~ Freelance vs. in-house teams.
Timestamps:
- (00:00) - Intro
- (00:30) - How Monite helps B2B startups become finance super apps?
- (02:04) - Target audience and market strategy for Monite.
- (03:54) - Why Monite went for account-based management over PLG.
- (05:25) - Monite’s market strategy and customized messaging for different verticals.
- (09:47) - How Monite’s marketing team executes their strategy.
- (11:47) - Ivan’s plan to refine sales with account-based marketing strategies.
- (13:49) - Tech team structure of Monite and their international expansion.
- (15:47) - Sales and marketing structure of Monite.
- (20:15) - The challenge of fundraising in current conditions.
- (25:32) - Benchmarks to raise Series A in 2024.
- (26:37) - Essential marketing strategies and insights for technical founders.
- (29:06) - Outro
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Follow Ivan:
On LinkedIn: https://www.linkedin.com/in/ivanmaryasin
On Twitter: https://twitter.com/ivan_maryasin
Mentioned In The Episode
Monite Financial Operations Automation Tool for Businesses.
ReactSquad.io React.js Agency for Startups
Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis
EarlyNode
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On Twitter: https://twitter.com/EarlyNode
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