Why Failure is the Path to Success with Lindsay Nicholas, Founder and Creative Director at Lindsay Nicholas New York

The Relationship Commerce Podcast

Lindsay Nicholas is the Founder and Creative Director at Lindsay Nicholas New York, a women's luxury clothing line. She creates travel-friendly wardrobe staples that make women feel both powerful and beautiful: from sweaters to shorts.

Before starting her retail line, she was the Executive Director of Retail Marketing at The Shoppes at Marina Bay Sands and Head of Global Marketing at Paspaley. With more than a decade of running global and AsiaPac-Japan businesses, Lindsay has transformed into a retail marketing expert.

In this episode…

Every successful business owner has gone through failure. It is what helps people learn what works and what doesn't, where to make adjustments, and ultimately, how to excel in your industry. That’s right: you can’t be successful without losing a little—or sometimes, a lot. Success and failure move together; every great leader knows this.

For Lindsay Nicholas, the secret to finding what works best for her clothing brand is simple: test, test, test. She doesn't believe in playing it safe, so she runs tests on audiences, creatives, ad copy, and offers, especially now, during COVID-19.

In this episode of the Relationship Commerce Podcast, Lindsay Nicholas, Founder and Creative Director at Lindsay Nicholas New York, sits down with Dr. Jeremy Weisz about starting and growing her luxury clothing line for women. She talks about her target customers, choosing the right models and employees for her brand, and her leadership principles.