How Partnering with Other Brands Boosts Awareness for Your e-Commerce Products

The Relationship Commerce Podcast

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3y ago 34:07

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Victoria Flores is a Co-Founder at Lux Beauty Club, a company that manufacturers high quality CBD products for beauty and wellness. Their products are THC-free, USA-made from FDA-certified farms, and crafted with the goal of improving lives and offering nontoxic alternative methods for health and beauty.

Lux Beauty Club’s products contain cannabinoids, plant terpenes, and a combination of vitamins, minerals, and flavonoids. All these compounds multiply and work together to form what is known as the entourage effect. Before starting Lux Beauty Club, Victoria was Chief of Staff at Katz Capital, a boutique trade and execution firm specializing in hedge funds.

In this episode…

Have you ever thought of pivoting your e-commerce business by partnering with other brands to create more awareness for your e-commerce products? If you have, do you know how to pick the best ones?

In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz sits down with Victoria Flores, a Co-Founder at Lux Beauty Club, about how she uses brand partnerships and direct-to-consumer marketing strategies to grow her CBD business. Victoria talks about the benefits of using her e-commerce products, how she pivoted her business when COVID-19 hit, and how she leverages her e-commerce website to attract, create awareness, and win more customers.

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