Episode 47 - Firestart Your Brand

The Raving Patients Podcast

On this episode of the Raving Patients Podcast, Len sits down with Mindi Barnett to discuss the 3 secrets to jumpstarting your success as well as forming your brand.

Takeaways from this episode include:

1. Difference between PR and Advertising
2. How Dentists can become local celebrities and leaders in their markets
3. How to find a story idea
4. How to know who to pitch
5. How to pitch
6. Why hire a PR person vs. doing it yourself

After ten years working as a television news reporter and anchor within the Philadelphia, and New York regions – among other cities – Mindie Barnett decided to use her knowledge and experience in the media to help propel businesses and position companies as thought-leaders. Barnett founded MB and Associates in 2003 and swiftly garnered a great deal of clients in a short amount of time. Because of her vast knowledge of the news business and strong ties with key members of the media – both on the local and national levels – MB and Associates was able to achieve rapid results and obtain countless press opportunities for clients. Due to these attributes, Mindie Barnett is now one of the nation’s most sought-after and respected publicists.

Mindie was raised in South Jersey and earned a Bachelor of Arts degree in Broadcast Journalism from Hofstra University in Hempstead, New York as well as graduate credits in the field of public relations from Rowan University in Glassboro, New Jersey. She’s worked as an anchor/reporter at various television outlets including NBC 10, Cablevision’s News 12 New Jersey, TSM 24-Hour News, NBC in Louisiana and NBC in Illinois. She is a devout volunteer with the Susan G. Komen for the Cure Philadelphia Affiliate, Philadelphia’s Maternity Care Coalition and she serves as a board member of the American Heart Association in Philadelphia, as well as an active volunteer for the global Wigs & Wishes foundation.

Mindie Barnett’s public relations credits include landing clients’ opportunities on Oprah, The Today Show, Good Morning America, Inside Edition, Live with Kelly, Dr. Oz, The Doctors, Anderson Cooper, In Touch Magazine, US Weekly, InStyle Magazine, USA Today and MSNBC, among numerous regional inclusions. Barnett was named “Business Owner of the Year,” by the South Jersey chapter of the National Association of Women Business Owners. Her firm has won “Best PR Firm” by South Jersey Biz Magazine, two years in a row.

Mindie spearheads her public relations and social media firm and is also the author of the self-help memoir “Intermission,” a keynote speaker, host of “The Race for the Ring” podcast and on-air contributor.She lives in Voorhees, New Jersey and in New York City with her two children and lovable pups Max and Parker.