Outdoor Digital Advertising and How It Applies to the Metaverse and Real Estate

The PropTech VC Podcast

The outdoor advertising industry is undergoing a significant change. With the rise of digital ads, advertisers have the opportunity to completely reimagine their audience experiences and engage them in new ways.

Outdoor digital advertising is also impacting the virtual world. This episode discusses how outdoor digital advertising is changing and how it applies to the metaverse and real estate.

Darabase is the AR Outdoor Media Company, a turnkey platform and solution for brands, advertisers, and retailers wanting to run immersive Augmented Reality Outdoor Media layered on the real world.

They augment existing outdoor media screens and billboards, deliver permission-based AR campaigns in iconic locations and provide scale geographic coverage through our "Run of World" AR inventory network.

They help retailers use AR to drive footfall and sales and enable property companies to monetize their estate.

Know more about Darabase: https://darabase.com/
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About Zain Jaffer:

Zain Jaffer is an accomplished executive, investor, and entrepreneur. He started his first company at the age of 14 and later moved to the US as an immigrant to found Vungle, after securing $25M from tech giants including Google & AOL in 2011. Vungle recently sold for $780m.

His achievements have garnered international recognition and acclaim; he is the recipient of prestigious awards such as “Forbes 30 Under 30”, “Inc. Magazine’s 35 Under 35,” and the “SF Business Times Tech & Innovation Award.” He is regularly featured in major business & tech publications such as The Wall Street Journal, VentureBeat, and TechCrunch.