#134: Tabitha Daley, Brian Tanzer, Dustin Elliott - Inside The Vitamin Shoppe Brands

The PricePlow Podcast

Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.

Inside the Vitamin Shoppe Brands

Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Senior Brand Manager, Tabitha Daley, and Director of Scientific and Regulatory Affairs, Brian Tanzer. After that, we patch in a conversation with Dustin Elliott, who was also Senior Brand Manager at the time of recording.

In this episode, you’ll understand how The Vitamin Shoppe approaches formulation within their house brands, manages relationships with their third parties, and deals with regulatory concerns regarding dietary supplement ingredients. We learn a bit about PLNT, BodyTech Elite, and VThrive, three major parts of the Vitamin Shoppe’s strategy — these aren’t just traditional white label brands!

https://blog.priceplow.com/podcast/vitamin-shoppe-brands-134

Video: An Inside Look at The Vitamin Shoppe’s Brands

https://www.youtube.com/watch?v=ikO8FwxmngY

Detailed Show Notes

• (0:00) – Introductions
• (3:00) – Vitamin Shoppe Summit
• (7:00) – New Ingredients
• (11:15) – PLNT
• (14:30) – Employee Insights
• (18:10) – Education
• (24:30) – Ozempic and the Supplement Industry
• (27:45) – Dustin Introduction
• (33:45) – Testosterone-Boosting Supplements
• (41:45) – Other Products
• (45:45) – Private Label

Where to Find Brian, Tabitha, and The Vitamin Shoppe

• The Vitamin Shoppe Instagram: @VitaminShoppe
• LinkedIn: Brian Tanzer, Tabitha Daley

Thanks again to The Vitamin Shoppe for hosting the 2024 Brand Summit, and for everybody’s time we were allowed to take up!

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