#22 Corporate brand manager Diane Noyes turned entrepreneur talks flexitarians, marketing push/pull strategies, the importance of forecasting, and so much more
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Diane has just launched Cool Bean yesterday. Diane and Rajan go back and forth providing so many tips on how to structure a business that this is an episode you may need to play more than once. Diane breaks down the corporate push/pull strategy while Rajan provides entrepreneurs with no corporate experience how to lay a well thought out plan into the marketplace. Then Diane breaks down the structure of how to bring a new brand to market, when to delegate and why to delegate. Then Rajan breaks the important value bombs that Diane is providing to ensure the listeners do not miss anything. If that’s not enough they even go over budgeting and ways to forecast when you don’t have unlimited funds.
Cool Beans is a well thought out brand that spent time building it’s infrastructure before seeking market share. Cool Beans is based out of Belgium. Even the beans are locally sourced and purchased directly from the farm. No middle person stands between the product and the consumer.
Diane’s LinkedIn is https://www.linkedin.com/in/dianernoyes/
Rajan’s LinkedIn is https://www.linkedin.com/in/taylorrajan
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