258 | The Value of Demented Theater

The Obvious Choice

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3M ago 48:55

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The things we love to talk about aren't always the same things our ideal clients want to hear. You can get them to care, but you'll need to earn their attention first.

Escaping FOMO when the social world you exist in makes you feel left out, even when it's not what you want
The disconnect between the big ideas you want to talk about and your client's "water pipeline" problem
To get people to care, you'll need a little demented theater

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