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The No Fartin’ Around Show | Content Marketing Strategies + Business Astrology For Disruptive Entrepreneurs
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9. What Your Client Actually Wants - Mind Messaging Series Part 2
Manage episode 411580548 series 3567742
コンテンツは Ashley Mae Fernandez | Content Marketing Strategist によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ashley Mae Fernandez | Content Marketing Strategist またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, Ashley discusses the critical role of examining what your clients actually want and articulating that specificity in business messaging and marketing
Key Points:
Balancing Emotional and Ego Desires:
- Highlight the importance of addressing both emotional and ego-based desires.
- Caution against speaking exclusively to either side, advocating for a blend of both in messaging.
Mindset Shifts in Marketing:
- Acknowledge various mindsets around marketing, particularly obstacles hindering specificity.
- Challenge the traditional corporate marketing mindset and the need for adaptation in the online marketing landscape.
Attracting vs. Repelling:
- Discuss the shift from a focus on attraction to repulsion as business matures.
- Stress the significance of repelling non-ideal clients through specificity.
Consistency Sabotage:
- Address the common trap of consistency sabotage, where businesses feel pressure for linear growth.
- Advocate for a shift from a novice mindset to a CEO leadership approach that values cyclical growth and strategic decision-making.
Understanding Client Needs:
- Encourage a deep understanding of clients, going beyond surface-level desires.
- Emphasize the value of spending time and effort to understand client experiences and challenges.
Fear of Repelling Clients:
- Discuss the common fear of being too specific and repelling potential clients.
- Highlight the counterintuitive reality that specificity attracts a more engaged and committed audience.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
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I'm the most ranty and random here ---> Email
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