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The No Fartin’ Around Show | Content Marketing Strategies + Business Astrology For Disruptive Entrepreneurs
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8. Attracting More Pre-sold Clients - Mind Messaging Series Part 1
Manage episode 411580549 series 3567742
コンテンツは Ashley Mae Fernandez | Content Marketing Strategist によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ashley Mae Fernandez | Content Marketing Strategist またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, host Ashley and guest, Rachel dive deep into the reasons why potential clients might not be buying your offers and what you can do to shift into attracting more pre-sold clients. The focus is on understanding ideal clients and the results they desire, emphasizing clarity in messaging and marketing strategies.
Key Points Discussed:
The Vagueness Trap:
- Many marketers fall into the trap of vague messaging when promoting results.
- Highlighting the importance of specificity over generality in marketing.
Understanding Client Needs:
- Shift from "helping clients make more money" to addressing the specific challenges clients face.
- The importance of identifying the one thing clients believe is hindering their success.
Marketing for High-Caliber Clients:
- Higher caliber clients prefer specificity over generality.
- The need to articulate not just the result but also the reason clients believe they haven't achieved it.
4. Nuances of Messaging:
- Subtle shifts in language to connect with clients on logical and emotional levels.
- Understanding the client's perspective and speaking directly to their thoughts and desires.
Conclusion:
- Clarity in messaging, understanding client needs, and creating a precise ideal client profile are key to attracting the right audience and boosting sales.
Keywords: Digital Marketing, Ideal Clients, Marketing Strategies, Client Resistance, Clarity in Messaging, Offer Creation, High-Caliber Clients, Copywriting skills.
RESOURCES
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From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
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