489 The Content Entrepreneur by Joe Pulizzi

The Marketing Book Podcast

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends

ABOUT THE BOOK:

From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business.

In this comprehensive guide for serious content creators, you’ll find critical strategies to accelerate your success as you move from content creator to content entrepreneur.

The Content Entrepreneur walks you through the entire content creation process, showing you how to:

• Start and set up your content business
• How to choose your content niche and platform
• Which technology to choose (including leveraging AI)
• Strategies to build and keep a loyal audience
• How to repurpose your content
• Create a marketing plan for the long run
• Generate multiple forms of revenue
• Plan for long-term growth
• Set the right goals for your business and family situation

This comprehensive guide includes over 40 chapters from 33 of the leading content experts on the planet ranging from audience building to revenue generation.

The authors of this book have “been there, done that” and share their years of experience to help you become the content entrepreneur you’ve always dreamed of.

ABOUT THE AUTHOR:

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event.

He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose.

His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states.

And, interesting fact – he is now a member of a VERY exclusive club - The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/content-entrepreneur-joe-pulizzi