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Narrative Threads Binding Brands to Hearts

30:28
 
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Manage episode 416237900 series 2956484
コンテンツは Alexia Melocchi によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Alexia Melocchi またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

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Imagine the power of a story so captivating it elevates a brand into an experience. That's the realm where Micki Pagano and Tony Parente of Branding build their business. Bringing their Madison Avenue savvy to the art of branded video storytelling as they went into a transition from traditional advertising to creating narratives that forge an emotional bond between brands and audiences. Micki presents "The Road to Beyond," her book that offers a profound reflection on the 9/11 events, reminding us of the healing nature of storytelling in the wake of tragedy.
Our conversation shifts to the essence of emotional connection in advertising — where each scene is meticulously crafted to resonate and achieve strategic aims for clients. Micki and Tony open up about the challenges and rewards of working with real people and the authenticity they bring to the screen, in stark contrast to professional actors. They also underscore the irreplaceable value of human insight in an increasingly AI-dominated content creation landscape, stressing that technology may be a tool, but the heart of storytelling is forever human.
Connect With Branding Shorts:
https://www.brandingshorts.com/our-story
Get the book!
https://amzn.to/3y6TAsE
About your Host- Alexia Melocchi
Buy My Book - An Insiders Secret: Mastering the Hollywood Path

Alexia Melocchi - Website
The Heart of Show Business - Website
Little Studio Films - Website
Shop Our Merchandise!
Twitter
Instagram
Facebook
LinkedIn

Thanks for listening! Follow us on X, Instagram and Facebook and on the podcast's official site www.theheartofshowbusiness.com

  continue reading

1. Narrative Threads Binding Brands to Hearts (00:00:00)

2. The Heart of Show Business (00:00:04)

3. Emotional Connection in Storytelling (00:08:54)

4. Surviving 9-11 and Working Together (00:16:50)

104 つのエピソード

Artwork
iconシェア
 
Manage episode 416237900 series 2956484
コンテンツは Alexia Melocchi によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Alexia Melocchi またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Send us a text

Imagine the power of a story so captivating it elevates a brand into an experience. That's the realm where Micki Pagano and Tony Parente of Branding build their business. Bringing their Madison Avenue savvy to the art of branded video storytelling as they went into a transition from traditional advertising to creating narratives that forge an emotional bond between brands and audiences. Micki presents "The Road to Beyond," her book that offers a profound reflection on the 9/11 events, reminding us of the healing nature of storytelling in the wake of tragedy.
Our conversation shifts to the essence of emotional connection in advertising — where each scene is meticulously crafted to resonate and achieve strategic aims for clients. Micki and Tony open up about the challenges and rewards of working with real people and the authenticity they bring to the screen, in stark contrast to professional actors. They also underscore the irreplaceable value of human insight in an increasingly AI-dominated content creation landscape, stressing that technology may be a tool, but the heart of storytelling is forever human.
Connect With Branding Shorts:
https://www.brandingshorts.com/our-story
Get the book!
https://amzn.to/3y6TAsE
About your Host- Alexia Melocchi
Buy My Book - An Insiders Secret: Mastering the Hollywood Path

Alexia Melocchi - Website
The Heart of Show Business - Website
Little Studio Films - Website
Shop Our Merchandise!
Twitter
Instagram
Facebook
LinkedIn

Thanks for listening! Follow us on X, Instagram and Facebook and on the podcast's official site www.theheartofshowbusiness.com

  continue reading

1. Narrative Threads Binding Brands to Hearts (00:00:00)

2. The Heart of Show Business (00:00:04)

3. Emotional Connection in Storytelling (00:08:54)

4. Surviving 9-11 and Working Together (00:16:50)

104 つのエピソード

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