The First Customer - Shark Tank Series: The Sticky Success of A Slime Master with Founder Mark Lin

The First Customer

In this episode, I was lucky enough to interview Mark Lin, Founder and CEO of Sliimeyhoney.
Mark shares the journey of how he founded his gourmet slime company. He explains that Sliimeyhoney creates slimes that not only look and feel like favorite foods but also smell delightful, making them sensory toys. Mark started his business during the COVID-19 pandemic from his home's storage room while he was in high school, initially asking his parents for $200 to buy glue and borax solution. The idea for gourmet food-themed slimes came from the creativity he saw in the slime trend during his middle school years, and he sought to elevate these designs with his unique touches and imported charms.
Mark discusses how he grew the business primarily through TikTok, where 95% of his sales originate, and how he manages to stay ahead of competitors by releasing new collections weekly. He reflects on his Shark Tank experience, noting the intense preparation and the massive boost in sales following the episode's airing. Despite not forming a formal business plan, Mark has been able to generate significant revenue and remains committed to his business. He is currently focusing on expanding his product line, introducing new textures, glow-in-the-dark materials, and developing a subscription platform and ambassador program to further grow his company.
Join us in the Slime Lab as we dive into Mark Lin's innovative Sliimeyhoney adventure in this episode of The First Customer!
Guest Info:
Sliimeyhoney
www.sliimeyhoney.com
Mark Lin's LinkedIn
https://www.linkedin.com/in/mark-lin-9a0992257/
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https://www.linkedin.com/in/jayaigner/
The First Customer Youtube Channel
https://www.youtube.com/@thefirstcustomerpodcast
The First Customer podcast website
https://www.firstcustomerpodcast.com
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