(VC) Krishna Visvanathan, Co-Founder and Partner at Crane Venture Partners on The Three Pillars of Go-To-Market Playbook For Pre-Series A Startups.

The European Startup Show

On Crane

• [1:12] - What was the gap in the VC market you were addressing when you started Crane Venture Partners?
• [4:48] - Talk about a few of Crane’s portfolio of companies and why Crane invested in them.

GTM

• [10:28] - How would you go about helping a company with their go-to-market strategy?
• [15:30] - The 3 pillars of go-to-market: CS, Marketing and Product Marketing
• [22:24] - What are some common mistakes you see founders make?
• [26:33] - What is the difference between deep tech product vs non-deep-tech in terms of go-to-market strategy?
• [29:12] - What are the key metrics you track in the pre-Series A stage to know that they are on track.
• [31:25] - What key metrics do Series A investors look for?
• [34:31] - What are the checklist of items you need to have ready before you go for Series A funding?

Trends in European Tech

• [36:37] - What are the big trends you are seeing in Europe in enterprise tech?