The DNA of Rodeo Adventure Labs

The Bicycle Media Podcast

Welcome to inaugural episode of The Bicycle Media Podcast, the podcast dedicated to the health of the cycling industry. Host Cody Osborne, Owner of Bicycle Media, speaks with Stephen Fitzgerald, the Founder of Rodeo Adventure Labs out of Denver, Colorado. Rodeo started as a race team in 2014, that grew into a bike company dedicated to having fun and building versatile bikes. They have always stayed true to their DNA. That so important as more and more companies aim to cater to wider audiences. While they don’t mass produce bikes or seek industry reviews, their carbon and steel bikes were on trails before ‘Gravel’ was what it is today. There are lots of knowledge nuggets to take away from Stephen’s story, so we hope you’ll enjoy it as much as we did. . . . To learn more about Rodeo Adventure Labs visit: https://www.rodeo-labs.com/ and be sure and follow them on Instagram at @rodeolabs . . . The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $36! Check out www.roasti.ca for more info or to order. . . . Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album Excess in Moderation. Pick up a a CD or digital copy at https://chthsuru.bandcamp.com/releases . . . NOW FOR THE SALES PITCH Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes. While we don’t work for cold craft beer, we certainly will enjoy one with you at our next first client meeting! Contact us at [e-mail] to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.