081: Priscilla McKinney | Land Your Next Client With These Marketing Tips

The Art of Communication

An effective marketing proposal involves learning what keeps the customers up on a Sunday night and what keeps them going on a Monday morning. In this episode, we will learn how we can land clients not only by presenting such a proposal, but also by knowing them on a deeper level with Priscilla McKinney. Priscilla is the Chief Executive Officer and the Momma Bird of Little Bird Marketing, a creative team that offers high-quality content marketing solutions and insights to their clients. She also describes herself as a “slightly annoying truth-teller powered by [her] husband's homemade bread.”

Tune in! Get right into the episode and learn from Priscilla how to land your next client with her marketing tips!

In this Episode:

[00:01 - 05:29] Opening Segment

• I introduce and welcome Priscilla McKinney
• Sense of urgency in interacting with people

[05:30 - 15:14] Biases Are Okay

• How to know people in 20 minutes
• It’s not about being authentic
• Being authentic is not being yourself
• The Platinum Rule
• Priscilla doesn’t mind people having biases
• Biases are inherent
• It’s about how we deal with our biases
• How to tell the “hard truths” in marketing
• Don’t be afraid to tell the truth no matter how uncomfortable it is
• Work with clients on how to move forward
• Mind the language you used

[15:15 - 27:14] Help Others and Ask for Help

• Connect with customers better
• Ask the right questions
• Learn the customer’s pain points
• Analyze how to add value
• Know “persona work” from Priscilla
• “What is keeping them up on a Sunday night?”
• “What is getting them going on a Monday morning?”
• Mix vulnerability and empathy
• What’s this communication challenge Priscilla encountered?
• Lost 35% of their town due to a series of tornadoes
• Her creative studio burned down
• Helping and getting help are both valuable experiences
• There’s no shame in asking for help
• Be honest with how you can help others
• Tell the truth about what you need help with

[27:15 - 34:15] Create Enough Margins in Life

• The most impactful conversation of your life?
• Conversation with the father of her brother-in-law
• One communication skill you wish you had more of in the past?
• Not speaking over people
• Who is the best communicator you know?
• Her friend, Doug Hutchinson

[34:16 - 36:32] Closing Segment

• How to find Priscilla
• Links below
• Final Words

Tweetable Quotes:

“At the end of the day, marketing is here to drive business impact, whether that’s an impact socially, culturally, or financially. Whatever it is, get in touch with what impact it is you’re trying to make...” - Priscilla McKinney

“We’re all people who can help and we’re all people who can get helped.” - Priscilla McKinney

Resources Mentioned:

• Book: How to Read a Book
• Book: Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives
• Gabby Bernstein

Email [e-mail] or visit LinkedIn and Twitter to connect with Priscilla. Check out their website and social media pages: LinkedIn, Facebook, Twitter, and Instagram. Listen to her podcast.

You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. Join The Communication Nation and learn from others in the community. Feel free to email me at [e-mail], I’d love to hear from you!

Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ and let’s have a conversation.

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