Time for ladies to keep with Barbara Palumbo

The Accutron Show

Our three hosts have the pleasure to talk to Barbara Palumbo, editor, writer and founder of the platform “Whats On Her Wrist." The Philadelphia native twenty-seven-year veteran of the watch and jewelry industry, Barbara talks about the changing figure of women both as consumers and as watchmakers through history and how she uses humor as a vehicle to expand the appeal for watches to various demographics and audiences. Ms. Palumbo has been nominated twice in her career in the category of Excellence in Editorial Media by the Women's Jewelry Association and has written for worldwide publications such as Vanity Fair On Time, Revolution Magazine, Luxury Daily, Modern Luxury, Watchonista, and others. Sit back and tune into this new episode of The Accutron Show.

EPISODE HIGHLIGHTS

11:45 My project started as a way of making fun of how seriously we take the watch world. Because you have the savants already but you want a greater appeal, you want to turn on a middle aged woman like me, or a 30-year-old woman, or a 25-year-old gay man, or more people of color. So I thought humor was the best way to do it.

23:26 The watch world, mainly the men of the watch world, the CEO, designer, etc. were thinking 'women like this.' No, women like everything. The way I have friends, colleagues, or boyfriends from all walks of life. And my watch collection reflects that.

39:38 The new generation of watch buyers are hard to put in a box, they all want something different. It's tough to write anything about what Gen Z likes, because they don't want to be compartmentalized. Some of them are interested in what the celebrity is wearing, others are into microbrands.