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TWT 66: Market Research - The $74 Billion Industry That's Changing with Hubbub
Manage episode 371174042 series 3301710
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Market research is a big business. In fact, it's a $74 billion industry! But how does it work? And how can you get your hands on the data you need to make better business decisions?
In this podcast, we're talking to Michele Hermes, Founder, and CEO of Think Out Loud Co., about Hubbub, a new app that's changing the way market research is done. Hubbub is a peer-to-peer polling platform that allows anyone to create and participate in polls. This means that you can get feedback from a much wider range of people than you could with traditional market research methods.
We discuss how Hubbub works, how to buy and sell polling data, and the challenges and opportunities of using this new platform. We'll also talk about the sample size problem with modern polling, biases in polling data, and how to avoid them.
So if you're interested in learning more about market research, Hubbub, or how to get better data for your business, then be sure to listen to this episode!
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