Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75

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5+ y ago 17:47

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My AdSense earnings would fluctuate between $500 to $1500, most of the time averaging about $1000. But I never averaged more than that through AdSense ads. This, despite being #1 on Google, getting tons of traffic, targeted audience, despite buying every course on AdSense and SEO and list-building and optimizing every darn part of my website, constantly creating traffic and on and on and on. The work to stay at the top of Google as relentless, but all of that work didn't payoff as much as it should have, given that I did reach #1 on Google and built a list of more than half a million email subscribers at one point.

You know why it didn't work? Because ads generally don't work for most people - not for most publishers and content creators, anyway.

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