Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)

Startups For the Rest of Us

n episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations.

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Topics we cover:

• 0:58 – Testing different prices for your product
• 8:12 – One-time or lifetime payments
• 15:02 – Horizontal products, building something for everyone
• 21:43 – Making descriptive recommendations

Links from the Show:

• 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)
• TinySeed
• Building & Scaling Products: Lessons Learned from Four Years and 8,000 Customers – Des Traynor
• Shoe Dog by Phil Knight
• Sid Meier's Memoir! by Sid Meier
• Masters of Doom by David Kushner
• Doom Guy by John Romero
• The Ultimate Sales Machine by Chet Holmes

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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