Growing Globally with Thai Son (SmartOSC)

Startup Grind

Thai Son has spent the last 15 years building a world-class eCommerce service provider, through SmartOSC, the business he co-founded with his childhood friend. Under his leadership, the business scaled from zero to more than 600 people, achieving a constant 50%+ YoY growth. Today, as the global CEO, he's responsible for driving expansion, innovation and setting the vision for the business. The company's portfolio includes 500+ clients globally including Johnson & Johnson, Unilever, ASUS, Sony, PayPal, Ricoh, etc., with a presence across 9 offices in 6 countries, and is recognized as one of APAC’s most prestigious eCommerce agencies. The company also built its own startup incubator and actively invests in solutions within fintech, digital, automation, and data. Thai Son currently lives in Hanoi with his wife and 2 lovely kids.