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Episode 239: Catch the Eye, Win the Heart: How Fitness Studios Can Master the Marketing and Sales Duo
Manage episode 410673465 series 2991340
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What We Cover In This Episode:
News with Nick and some somber news about current happiness levels in the United States [0:40]
The main purpose of sales compared to that of marketing [6:35]
Specific questions you need to be asking yourself as you consider the different roles of your sales and marketing departments and personnel [7:49]
Which types of activities sales focuses on versus marketing [12:13]
What can happen when a good salesperson can feels more like an “accountability buddy” for your clients [18:14]
Quick wins for the link using share links and early access tags [20:51]
Our weekly challenge and four actions you can take with your sales and marketing [22:23]
Quotes:
“Are you getting more followers? Are you getting more engagement? Are you getting more visits to your website? Are you getting new clientele in the door? Sales can be held very accountable to, based on the people that came in the door, what happened?” [Nick, 7:49]
“[For] everyone that buys an intro offer at your studio, when they come in and you start understanding their needs, [ask] if this is someone your studio was meant to serve. If so, you better get them to convert.” [Nick, 10:51]
“In my mind as someone who’s been a consumer of boutique fitness for a long time, a good salesperson feels like an accountability buddy. They’re not calling you and instantly trying to make the sale or convert you.” [Megan, 18:14]
LINKS:
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
US Happiness Levels Hit New Lows (Fitt Insider)
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
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