We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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コンテンツは SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Player FM -ポッドキャストアプリ
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Player FMアプリでオフラインにしPlayer FMう！
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Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast
Manage episode 371683801 series 2912609
コンテンツは SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.
Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.
Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!
Key Takeaways
00:00 - Intro
03:25 - Partner Channels 101
04:20 - The Revenue Partners
08:04 - The Technology Partners
09:58 - Owning the partner channels
15:00 - A small start-up’s cheat sheet for partner acquisition
20:40 - Vetting a partner’s account books
22:19 - SuperOps’s journey with partner channels
23:20 - Feeding the partner engine
27:30 - Common mistakes to avoid
32:25 - On the importance of PRM
33:57 - Taking MDF more seriously
35:33 - A shifting market - On-prem to SaaS
44:05 - Anand’s message to founders
Key Mentions
00:38 - Salesforce
00:40 - Akamai
00:42, 38:41 - FreshWorks
00:47 - CleverTap
01:00 - Growthloop.ai
08:41 - Line Messenger
08:48 - KakaoTalk
09:20 - Amazon, Google, Microsoft
22:20 - SuperOps
22:43 - Connectwise
22:43 - Kaseya
58 つのエピソード
シェア
Manage episode 371683801 series 2912609
コンテンツは SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.
Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.
Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!
Key Takeaways
00:00 - Intro
03:25 - Partner Channels 101
04:20 - The Revenue Partners
08:04 - The Technology Partners
09:58 - Owning the partner channels
15:00 - A small start-up’s cheat sheet for partner acquisition
20:40 - Vetting a partner’s account books
22:19 - SuperOps’s journey with partner channels
23:20 - Feeding the partner engine
27:30 - Common mistakes to avoid
32:25 - On the importance of PRM
33:57 - Taking MDF more seriously
35:33 - A shifting market - On-prem to SaaS
44:05 - Anand’s message to founders
Key Mentions
00:38 - Salesforce
00:40 - Akamai
00:42, 38:41 - FreshWorks
00:47 - CleverTap
01:00 - Growthloop.ai
08:41 - Line Messenger
08:48 - KakaoTalk
09:20 - Amazon, Google, Microsoft
22:20 - SuperOps
22:43 - Connectwise
22:43 - Kaseya
58 つのエピソード
Tüm bölümler
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continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
