Episode 28: Going carbon-free is no free lunch

Ride: The Urban Mobility Podcast

GUESTS: Lukas Neckermann, David Woessner, Olaf Sakkers
ABOUT THIS EPISODE
For a consumer, the best price is no price at all. After all, free is the magic number.

But we all know that nothing in life is ever really free. Free is always factored into the cost somewhere along the line. But promoting something as free hides that cost, and leads to a complacency that comes with consequences.

Free parking encourages us to use our cars. And free delivery prevents us thinking twice about buying something, especially if free returns are also part of the deal.

In the quest to go emission-free and carbon-free, is it possible to also enjoy the other things that we like to have for free?

After all, we all know there’s no such thing as a free lunch.

Ride caught up recently with future mobility investors David Woessner, of Future Of, and Olaf Sakkers, of Red Blue Capital, and Lukas Neckermann, the COO of Splyt, the mobility super app enabler.
We recorded this conversation at the end of an event and just managed to bring the discussion to a close before the stand we were using was dismantled around us.
REFERENCES
Here are links to support some of the comments made during the show:

• DW.com "Fast Fashion - Dumped in Chile's Atacama Desert"
• theguardian.com "Past the parcel: how the end of free returns will change the way we shop"
• CNBC "Why ‘free’ shipping isn’t free"
• thedrive.com "Zillow’s Satellite View Shows the Ghosts of Neighborhoods Erased By America’s Highways"
• fastcompany.com "America has eight parking spaces for every car. Here’s how cities are rethinking that land"
• "The high cost of free parking" (YouTube)

CONNECT WITH THE GUESTS
You can connect with the show's guests on LinkedIn by using these links:

• David Woessner
• Olaf Sakkers
• Lukas Neckermann

You can subscribe to Ride: The Urban Mobility Podcast wherever you get your podcasts. Feel free to share it, like it, give it a rating, sign up to the Ride LinkedIn page, and check out our website, ridemobilitypodcast.com.