Bridging the Gap Between Business and Politics with Matt Krayton

PR 360

Matt Krayton is the founder and principal of Publitics, which provides counsel to campaigns at the local, state, and federal levels—as well as to clients in the private sector. Most recently, Matt worked on special projects for the 2020 presidential campaign. He is also an adjunct professor in Centenary University’s Business Department, teaching a first-of-its-kind social media program. Here, he discusses the dos and don'ts for companies entering the political conversation and the story behind Publitics’ viral “We Just Did” hat worn by President Biden.

Key Takeaways:

- The dos and don'ts for companies entering the political sphere

- The background behind the viral "We Just Did" hat

- When companies should refrain from speaking out

Episode Timeline:

2:20 How Publitics bridges the gap between politics and business

4:40 Why companies have a greater responsibility to weigh in on politics these days

6:40 Political statements must be on brand.

7:35 Companies should understand their core audiences before speaking on political topics.

8:10 When remaining silent is the best choice

10:20 Common misunderstandings that companies have about entering the political sphere

13:00 The LA Dodgers’ recent PR disaster

14:20 We often overvalue the opinions of “very online” people.

16:45 Publitics’ viral "We Just Did" hat

21:45 Internet sleuths made the hat go viral.

23:00 You can't force things to go viral.

This episode’s guest:

• Matt Krayton on LinkedIn

• Publitics' website

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