Brands and Cultural Intelligence with Anastasia Kārkliņa Gabriel

On Brand with Nick Westergaard

Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast.

About Anastasia Kārkliņa Gabriel

Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world’s top brands at agencies like Wieden+Kennedy, Dentsu Creative, Kantar, and McCann New York. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by AdWeek, ANA, AW360, WSJ, The New York Times, The Washington Post, and Teen Vogue. She is the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, published by Kogan Page.

From the Show

Connect with Anastasia on LinkedIn.

What brand has made Anastasia smile recently? She shared a recent and very on-brand smile from Coca-Cola on their "For Everyone" campaign.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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