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コンテンツは ESPN, ESPN AU/NZ, Nick Campton, and Matt Bungard によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、ESPN, ESPN AU/NZ, Nick Campton, and Matt Bungard またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
「あとで再生する」
「あとで再生する」
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気に入った28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
State of Origin III Review - Bradman's Best
Manage episode 429381773 series 2478634
コンテンツは ESPN, ESPN AU/NZ, Nick Campton, and Matt Bungard によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、ESPN, ESPN AU/NZ, Nick Campton, and Matt Bungard またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The boys jump on for a midnight recording to recap an incredible Origin decider, with the return of 'We Was Robbed' to dissect that first half melee (16:15).
Learn more about your ad choices. Visit podcastchoices.com/adchoices
556 つのエピソード
Manage episode 429381773 series 2478634
コンテンツは ESPN, ESPN AU/NZ, Nick Campton, and Matt Bungard によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、ESPN, ESPN AU/NZ, Nick Campton, and Matt Bungard またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The boys jump on for a midnight recording to recap an incredible Origin decider, with the return of 'We Was Robbed' to dissect that first half melee (16:15).
Learn more about your ad choices. Visit podcastchoices.com/adchoices
556 つのエピソード
すべてのエピソード
×Matt is joined by Phil Lutton and Matt Coleman to discuss the grand old club, and OF COURSE this was recorded the night before the devastating news regarding both Cam Murray and Latrell Mitchell - so there's an extra editor's note at the start. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
CODE sports reporter Brendan Bradford joins the boys to talk all things Warriors. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Whatever the opposite of long-suffering is (long-enjoying?) Penrith fan Ben Quagliata joins us to discuss the fourpeat, and the potential fivepeat. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The boys are joined by Chris Chard from Sportsbet to discuss the reigning XXXX Derby champions, the Gold Coast Titans. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Brien Seeney, AKA NRL Physio (I can't imagine a single person here isn't aware of his socials) joins to talk about his beloved The, and how they'll go in the post-Bennett era. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Sarah Keoghan from News Corp joins the show to talk about the brave boys from the Shire - can they go all the way this year? Learn more about your ad choices. Visit podcastchoices.com/adchoices
Josh Barnett from Wests Tigers Life (@weststigerslife on Instagram) joins us to talk all things Tigers, and why this year will be different. Learn more about your ad choices. Visit podcastchoices.com/adchoices
It's a pod debut for Jack Cronin (@sezerspalace on Instagram) to join Campo for a massive Canberra love-in while Bungard tries to maintain some law and order. Learn more about your ad choices. Visit podcastchoices.com/adchoices
News Corp's Joe Barton joins the fellas to discuss the 2024 Team of the Pod's chances in 2025. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Day three of our team previews sess us head south of the border to talk all things Storm with Em Sprouster, who lives north of the other border. It's all very confusing. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The podcast's favourite son Harry Ramage joins us for our second team preview, to discuss all things Newcastle. Learn more about your ad choices. Visit podcastchoices.com/adchoices
We're back with team-by-team previews for 2025! First up is our social media advisor and head of the Social Sandwich Edwin Smith, talking about his beloved Parramatta Eels. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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1 Hot Take Hotline - 2025 NRL Season Predictions 1:23:48
1:23:48
「あとで再生する」
「あとで再生する」
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In our last episode before we get into team-by-team previews, we threw the doors open for some of our most loyal of listeners to get their own hot takes in for the season ahead. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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1 Film Review - Chasing Glory (and Dylan Brown news) 1:48:42
1:48:42
「あとで再生する」
「あとで再生する」
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気に入った1:48:42
Pre-season is almost upon us but before that, the boys run the rule over the eight-part documentary released on YouTube by Souths about the 2014 premiership, as well as some discussion about Dylan Brown's future. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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1 Greatest Games - 2016 Broncos v Cowboys (Leo Thompson, Russell Crowe news) 1:40:34
1:40:34
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気に入った1:40:34
Happy new year! We're back for 2025 to discuss the big signing of Leo Thompson (06:47), Russell Crowe rubbishing rumours suggesting he wants out of the Grand Old Club (16:25) before taking a trip down memory lane to the night Anthony Milford became a legend (23:45). Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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