It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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コンテンツは Stephanie Long によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Stephanie Long またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Branding Your Nutrition Business 101 with Marion Tan
Manage episode 415704297 series 2639241
コンテンツは Stephanie Long によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Stephanie Long またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, Stephanie is talking with Marion Tan from Hearten + Hone, a branding studio dedicated to priming wellness leaders for industry growth and recognition, all about the basics of branding your nutrition business. Marion shares the first things you need to think about when building your brand that goes well beyond choosing your brand colours and creating a logo.
She also dives into building a personal brand vs. a business brand and how to choose which one to build, and also how to incorporate branding elements you love that will also resonate with your community.
In today’s episode, you’ll learn:
- Is it really necessary to “brand” your nutrition business?
- The difference between a business brand and a personal brand
- Should the brand be for the founder or for the audience?
- How can you build a brand that reflects who you are?
- What are some steps nutritionists can take to ensure brand consistency and recognition?
Links and resources mentioned:
221 つのエピソード
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Manage episode 415704297 series 2639241
コンテンツは Stephanie Long によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Stephanie Long またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, Stephanie is talking with Marion Tan from Hearten + Hone, a branding studio dedicated to priming wellness leaders for industry growth and recognition, all about the basics of branding your nutrition business. Marion shares the first things you need to think about when building your brand that goes well beyond choosing your brand colours and creating a logo.
She also dives into building a personal brand vs. a business brand and how to choose which one to build, and also how to incorporate branding elements you love that will also resonate with your community.
In today’s episode, you’ll learn:
- Is it really necessary to “brand” your nutrition business?
- The difference between a business brand and a personal brand
- Should the brand be for the founder or for the audience?
- How can you build a brand that reflects who you are?
- What are some steps nutritionists can take to ensure brand consistency and recognition?
Links and resources mentioned:
221 つのエピソード
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Next Level Nutrition Bizに似ているもの
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
We’ve all had a moment where we arrived at the grocery store and can’t remember passing any of the stoplights along the way. We’re halfway down an aisle and scrambling to remember what we even needed. Our mind is in overdrive trying to sort through our ever-growing to-do list. We’ve been there when just making it through the next task is hard. But the normal stresses of life aren’t the only thing YOU have to deal with. Nora McInerny hosts The Head Start: Embracing the Journey, a new podcast ...
…
continue reading
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…
continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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