What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a

Marketing School - Digital Marketing and Online Marketing Tips

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16d ago 18:01

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In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: What big brands sell, Mcdonald’s Netherlands billboards that smell like french fries, & more
(01:15) What big brands actually sell
(02:52) Mcdonald’s Netherlands put up unbranded billboards that smell like french fries
(03:11) Is the marketing industry recovering?
(08:56) The Instagram $1B acquisition revisited - how to think about m&a
(18:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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