Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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The Surprising Marketing Tactic We Would Invest 10M Into Right Now #1798
Manage episode 386704025 series 2807678
コンテンツは iHeartPodcasts によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、iHeartPodcasts またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.
- [00:40] Investing in free tools that gobble up the marketplace.
- [01:07] Leveraging an audience built off a free tool through upsells.
- [01:27] This tactic is more cost-effective than advertising.
- [01:31] The long-run effectiveness of controlling a big buyer pool.
- [01:41] Examples of product-led growth.
- [02:29] Examples of companies investing in ‘free’.
- [03:52] That’s it for today!
- [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
2821 つのエピソード
The Surprising Marketing Tactic We Would Invest 10M Into Right Now #1798
Marketing School - Digital Marketing and Online Marketing Tips
シェア
Manage episode 386704025 series 2807678
コンテンツは iHeartPodcasts によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、iHeartPodcasts またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.
- [00:40] Investing in free tools that gobble up the marketplace.
- [01:07] Leveraging an audience built off a free tool through upsells.
- [01:27] This tactic is more cost-effective than advertising.
- [01:31] The long-run effectiveness of controlling a big buyer pool.
- [01:41] Examples of product-led growth.
- [02:29] Examples of companies investing in ‘free’.
- [03:52] That’s it for today!
- [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
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Marketing School - Digital Marketing and Online Marketing Tipsに似ているもの
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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