Adapting to Google Changes for Chiropractic Success

Marketing 101 for Chiropractors

Ever wondered why your Google Ads campaigns aren't bringing in as many patients as before? Join us in this episode where we uncover cutting-edge Google Ads optimization strategies specifically designed for chiropractors. We'll guide you through utilizing Google's optimization scores and recommendations effectively, while remaining vigilant against pitfalls like bot traffic inflating your ad clicks. Discover how to set up and manage your search campaigns with precision, leveraging tools like SEM Rush and Google Search Console to select and refine keywords. Learn about the common conversion goals tailored for chiropractic practices and the significant rise of mobile searches through Google Maps, impacting ad interactions.
In the face of recent declines in new patient inquiries and contact form submissions, we discuss actionable strategies to navigate these changes. What’s causing this trend? We explore possible reasons, including backend shifts at Google and the impact of the end of Google Business listings. Listen as we suggest experimenting with Performance Max campaigns alongside your regular ads to adapt to this evolving landscape. We also emphasize the crucial role of choosing a marketing agency with expertise in your field and the necessity of maintaining robust online security through regular password updates. Stay ahead of the curve with our expert advice tailored to help you continue serving your community effectively, even amid digital uncertainties.

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章

1. Adapting to Google Changes for Chiropractic Success (00:00:00)

2. Google Ads Optimization Strategies for Chiropractors (00:00:21)

3. Navigating Google Ads Changes (00:09:44)