最高の Google Ads ポッドキャスト (2025)

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How To Write Compelling Ad Copy - How To Write Effective Ad Copy That Gets Clicks 5:41

1d ago5:41

5:41

How to write compelling ad copy and effective headlines—even without copywriting experience. Quick, actionable tips that work.How To Write Compelling Ad Copy:00:00 Introduction02:11 Keywords02:28 Brand03:00 Features & Benefits03:11 Social Proof03:32 Call To Action (CTA)03:44 Pricing04:18 The Power of “Free”How To Write Compelling Ad Copy That Gets …

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Google Ads Attribution Settings Explained | Part 1 21:56

1d ago21:56

21:56

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution…

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Buy my book today on Amazon! 6:10

1d ago6:10

6:10

Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook. To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside…

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How to Stay Ahead in Google Ads: AI, Incrementality & Smart Strategy 22:40

3d ago22:40

22:40

Send us a text In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down the biggest PPC shifts coming your way—from AI tools and cross-channel integration to incrementality testing and campaign structure revamps. Learn why isolating your Google Ads data no longer cuts it, how to find true value in your ad spend, and what smart m…

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I’m Sick of Scammers in Google Ads (Episode 458) 30:14

3d ago30:14

30:14

Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…

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#23 Google Ads 1x1 Podcast: B2B vs. B2C in Google Ads: Strategien und Unterschiede 9:44

15d ago9:44

9:44

In dieser Episode des Google Ads 1x1 Podcasts erklärt Daniel Rakus die zentralen Unterschiede zwischen B2B- und B2C-Marketingstrategien. Er gibt wertvolle Einblicke, wie Google Ads effizient für beide Bereiche eingesetzt werden kann. Eine detaillierte Analyse zeigt, wie man längere Entscheidungsprozesse im B2B meistern kann und warum B2C oft von sc…

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Ep80- Google Ads Podcast with Frederick Vallaeys, OPTMYZR 1:01:43

17d ago1:01:43

1:01:43

🚀 Google Ads Insights with Frederick Vallaeys | Optmyzr 🎯 Google Ads expert Frederick Vallaeys shares tips on AI, automation, and campaign optimization. Don’t miss it! 🎧Santhosh K による

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How To Improve Quality Score In Google Ads - Secrets To High Google Ads Quality Score! 9:02

3d ago9:02

9:02

Learn how to improve your Quality Score in Google Ads by focusing on ad relevance, expected click-through rate, and landing page experience. These expert tips boost performance, reduce CPC, and drive better conversions.Google Ads Quality Score Explained: What It Is & How to Improve ItIf you’ve ever run a PPC campaign, you’ve probably wondered: how …

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Google Ads Automated Bidding - What Can Automated Bidding Help An Advertiser Improve? 2:42

5d ago2:42

2:42

Unlock the power of Google Ads Automated Bidding to enhance your ad performance. Save time, reduce costs, and improve targeting with machine learning-driven bid management for better results. Google Ads Automated Bidding helps you optimise your campaigns for maximum efficiency and higher ROI. Experience the future of digital advertising with smart …

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Copywriting Made Faster & Smarter with Google Gemini Advanced 26:02

6d ago26:02

26:02

Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now. In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to…

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Can you still use custom segments in Google Ads? 11:44

8d ago11:44

11:44

Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads. Just in time for the launch of her new book, "Inside Google Ads: Everything …

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How Many Websites Are Part Of The Google Display Network? 2:03

8d ago2:03

2:03

Wondering how many websites are in the Google Display Network? Learn how 2 million+ sites provide advertisers with endless opportunities to connect with audiences.

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Google Ads News on Removing Video Action Campaigns & Penalizing Misleading Pages 6:26

8d ago6:26

6:26

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video no…

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YouTube Campaigns Are Changing (Episode 457) 36:52

10d ago36:52

36:52

Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…

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To Brand Or Not To Brand? 9:32

11d ago9:32

9:32

Send us a text Should You Bid on Brand Keywords in Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the classic debate: to brand or not to brand? Learn when running a branded search campaign makes sense, when it’s just burning cash, and how to test whether it’s actually driving incremental revenue. If you’ve e…

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Which Ad Format Is Recommended For Building Awareness? 2:38

11d ago2:38

2:38

Boost brand awareness with the right image ad format. Explore how high-quality visuals can quickly grab attention, spread across platforms, and help your brand make a lasting impact.

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How Can Performance Planner Serve Your Business? 3:18

11d ago3:18

3:18

Unlock the full potential of your advertising budget with Google's Performance Planner. Optimise spending, predict future results, and plan for sustainable growth with data-driven insights and smart recommendations.

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Experts Are RAVING About Smart Display Campaigns 1:33

13d ago1:33

1:33

Smart Display campaigns make advertising easy by automating targeting, placements, and performance optimisation. Set up with minimal effort and reach your audience effortlessly.

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Are Exact Match keywords expensive in Google Ads? 10:32

15d ago10:32

10:32

Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on invest…

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2025 Keyword Research & Imposter Syndrome (Episode 456) 36:46

17d ago36:46

36:46

How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer -…

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Why Switching to a CSS Can Instantly Boost Performance - Martijn Explains All (Producthero) 1:00:56

18d ago1:00:56

1:00:56

Send us a text Boost Your Google Ads Performance with a CSS! In this episode, host Jeremy is joined by Martijn from Product Hero who explains why switching to a Comparison Shopping Service (CSS) can instantly lower your CPC and boost your ad rank. Discover how Product Hero’s data-driven tools and AI-powered optimisations help e-commerce businesses …

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Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS) 11:14

20d ago11:14

11:14

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution …

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How do you audit a Google Ads account? 19:37

22d ago19:37

19:37

In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to ga…

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Which Factors Should An Advertiser Consider When Deciding On A Bidding Strategy? 2:59

24d ago2:59

2:59

Learn key factors to consider when selecting a bidding strategy for your advertising campaigns. Discover how user journey complexities, performance goals, and auction competition can impact your ad spend and campaign performance.

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Custom Labels in Google Ads Shopping (Episode 455) 31:29

24d ago31:29

31:29

This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns. Try Opteo for free for 28 days - ht…

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Try This Crazy Hack To Grow On Google Shopping 6:33

25d ago6:33

6:33

Send us a text Unlock Hidden Growth with This Google Shopping Hack! Struggling to scale your Google Shopping campaigns? In this episode, host Jeremy reveals a game-changing product feed strategy to tap into new search demand—even when search volume is maxed out! Learn how to restructure your product titles, optimise for alternative search terms, an…

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Learn Google Ads For Free - When Should You Use Responsive Display Ads? 2:03

25d ago2:03

2:03

Responsive Display Ads are a flexible and powerful tool for marketers aiming to boost performance. These ads adapt to any screen size and format, ensuring optimal display across devices and platforms, increasing engagement, reach, and conversion rates.

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Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV 26:50

27d ago26:50

26:50

Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They ta…

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#22 Google Ads 1x1 Podcast: CTR-Optimierung: Die Geheimnisse erfolgreicher Google Ads 7:10

29d ago7:10

7:10

In dieser Episode des Google Ads 1x1 Podcast befasst sich Daniel Rakus mit dem Thema Click-Through-Rate (CTR) in Google Ads. Er erklärt, was eine gute CTR ausmacht, warum sie je nach Branche und Kampagnentyp variiert, und gibt praktische Tipps zur Verbesserung. Daniel teilt fünf essenzielle Strategien zur CTR-Steigerung: von überzeugenden Anzeigent…

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Should you use Performance Max for Lead Generation? 7:06

29d ago7:06

7:06

Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing? Key topics…

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Learn Google Ads For Free - Which Display Ad Format Automatically Creates Ads? 2:18

29d ago2:18

2:18

Simplify your display ad strategy with Google’s Responsive Display Ads. Automatically generate ads in multiple formats, saving time and improving performance for your campaigns.

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Meta Ads Optimization: Should You Enable Advantage+ Custom Audience? 6:57

29d ago6:57

6:57

Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization. Rela…

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Which Statement Accurately Describes The Reach Of Affinity Audiences’ Targeting? 1:54

1M ago1:54

1:54

Unlock the potential of Affinity Audiences targeting to reach people who care about what you offer, boosting the relevance and impact of your digital campaigns.

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Google’s Goals Are NOT Your Goals (Episode 454) 29:00

1M ago29:00

29:00

Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners. Try Opteo for free for 28 days - https://opteo.com/psp Chris Scha…

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Negative KW's Now In PMax? What You Need To Know! 6:33

1M ago6:33

6:33

Send us a text It’s Finally Happening! Google just dropped a game-changing update—Performance Max campaigns now support up to 10,000 negative keywords! In this episode, Jeremy breaks down what this means for your campaigns, how to implement them effectively, and why Google is finally giving advertisers more control. Don’t miss this essential update…

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Which Type Of Automated Bidding Strategy Is Target Return On Ad Spend (ROAS)? 2:58

1M ago2:58

2:58

Maximise your digital advertising ROI with Target ROAS, an automated strategy that focuses on driving revenue. Understand how it works and why it’s ideal for profit-driven campaigns.

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The Future of Marketing with AI: Tools to Look Out for in 2025 17:58

1M ago17:58

17:58

The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing. In this video, Usama, Colby, and Glen share promising AI tools marketers can use to enhance processes, automate research, an…

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Advanced Audience Targeting in Google Ads 32:49

1M ago32:49

32:49

This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, an…

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How Does Google Display Ads Drive Results Every Day For Thousands Of Advertisers? 2:17

1M ago2:17

2:17

How does Google Display Ads work? Learn how its advanced targeting strategies help advertisers drive results by understanding users' behavior, interests, and context, ensuring every ad serves a purpose.

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Part 4: Understanding The Customer Value Journey 5:53

1M ago5:53

5:53

Explore how to elevate your content marketing efforts and effectively connect with customers. Understand the Customer Value Journey, brand consistency, and how to create educational, entertaining content that resonates with your audience.

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UX Design Tips for Website Success: Boost Engagement & SEO 🎨 26:27

1M ago26:27

26:27

Boost engagement and conversions with great UX! Learn how modern UI/UX web design improves user experience and how local SEO for small businesses drives traffic. Tune in for expert insights and actionable strategies to optimize your website!Gilmedia による

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Report Finds 80% Do Not Use Negative Keywords (Episode 453) 29:32

1M ago29:32

29:32

In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…

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Massive New Updates You Can't Miss! 8:18

1M ago8:18

8:18

Send us a text Massive Google Ads Updates Just Dropped! In this episode of the Google Ads Unleashed Podcast, Jeremy reveals two game-changing updates to search ads—including new ad location auctions and headline site links. Discover how these changes affect your bidding strategy, campaign performance, and visibility on the SERP. Don’t miss this ess…

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Part 3: Understanding The Customer Value Journey 5:13

1M ago5:13

5:13

Explore the steps to mastering the customer value journey: Excite your audience, build trust, and convert them into customers with impactful offers and engaging experiences.

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Part 2: Understanding The Customer Value Journey 5:22

1M ago5:22

5:22

Simplify your business strategy with the Customer Value Journey. Learn how to define your offer, manage pricing, and handle sales calls effectively to create clear value that attracts and converts customers.

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Which Display Ad Format Runs In Both Native And Non-Native Inventory? 4:08

1M ago4:08

4:08

Responsive display ads are the key to maximising ad performance in both native and non-native environments. Discover how they adjust to different formats for greater impact and efficiency.

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What makes a good Responsive Search Ad? 12:00

1M ago12:00

12:00

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practic…

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Marketing Automation for Business Growth 🚀 22:49

1M ago22:49

22:49

Discover how marketing automation boosts efficiency, engagement, and sales! Learn about brand-focused web experiences and marketing services and on-page SEO best practices to enhance your digital strategy. Tune in for expert insights and actionable tips!Gilmedia による

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The Best Scripts to Use in Google Ads (Episode 452) 35:00

2M ago35:00

35:00

What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch this ep…

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How To Test Winning Product Images 17:10

2M ago17:10

17:10

Send us a text Are your product images killing your Google performance? In this episode, host Jeremy breaks down how to test product images to boost CTR and conversions. Learn two powerful testing methods, when image optimisation actually matters, and which tweaks can make your ads stand out. If your Shopping ads aren’t getting clicks, this could b…

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