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Welcome to the Google Ads Podcast by Guided PPC! Tune in to the ultimate podcast for everything Google Ads, where we bring you live Google Ads Q&A sessions, share insightful Google Ads case studies, and interview top industry experts. Whether you’re a beginner looking to learn the basics or a seasoned professional seeking advanced strategies, our podcast is designed to help you master Google Ads. Stay updated with the latest trends, tips, and real-world examples that will elevate your advert ...
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, Certified Google Ads Specialist

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro ...
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The Google Ads Podcast

Solutions 8

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The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads
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Welcome to Gilmedia Podcasts - your go-to source for expert insights on digital marketing and website design! Join us as we uncover the tips, tricks, and secrets behind successful online marketing strategies. Whether you’re navigating SEO, mastering Google Ads, or building your brand on social media, we’ve got actionable advice to help you grow your business and crush your marketing goals. Each episode, the marketing pros at Gilmedia, a leading digital agency, share their expertise, industry ...
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In unserem Podcast ” Das Google 1x1 - Insights & Tipps vom SEA Experten ” öffnen wir die Tür zu den faszinierenden Möglichkeiten des Online-Marketings durch Google Ads. Tauche ein in eine Welt voller Strategien, Taktiken und Expertenwissen, um das Beste aus deinen Werbekampagnen herauszuholen. Von grundlegenden Tipps für Anfänger bis hin zu fortgeschrittenen Techniken für erfahrene Werbetreibende - wir decken alles ab. Begleite uns, während wir Fallstudien durchgehen, Erfolgsgeschichten teil ...
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PPC Marketing es un programa de Podcasting de Marketing online donde juntos aprendemos como funciona la publicidad de pago por clic, la analítica digital y como gestionar campañas de Google Ads . Sígueme y cada semana conoce los mejores trucos y consejos para incrementar tus clientes, ventas y conversiones de tus campañas.
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Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below. Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf Try Opteo…
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Send us a text Performance Max just got a major upgrade! In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down three key updates, including campaign-level negatives, improved search theme insights, and new demographic exclusions. Learn how these changes impact your campaigns, how to use them to optimise results, and why PMax …
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If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid …
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In this episode of the Google Ads Podcast, we sit down with Mehdi Abbas, a Google Ads strategist from Solutions 8, to discuss the latest strategies, insights, and tips for optimizing your Google Ads campaigns. Mehdi shares his wealth of knowledge on how to effectively manage and scale campaigns, avoid common pitfalls, and stay ahead of industry tre…
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Discover how Responsive Display Ads (RDA) automatically adjust to any ad space, delivering optimised performance across different devices and screen sizes. Learn why RDAs are time and cost-effective for digital marketers, offering flexibility and better engagement without manual resizing. Get insights into how RDAs work and why they’re essential fo…
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Small changes can lead to big improvements! Learn how A/B testing helps refine your website design and SEO for better conversions. Discover insights from one of the best-rated agencies for web design and explore strategies for optimizing your on-site SEO. Tune in for expert tips to boost your digital success!…
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This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watc…
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Send us a text Google Ads just introduced powerful new promo code options—barcodes and QR codes! In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down how these updates can drive conversions, improve offline-to-online integration, and open up new marketing opportunities. Whether you're a small business owner looking to drive …
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How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog. Key Takeaways include: YouTube…
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A strong brand identity builds trust and sets you apart! 🚀 Learn how exceptional website design creates a lasting impression and why optimizing your local SEO boosts visibility. Tune in for expert insights and actionable tips to elevate your brand!Gilmedia による
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Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS. Try Opteo for free for 28 days - http…
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Send us a text Struggling to scale your Google Ads? In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down 8 proven strategies to grow your ad account in 2025. Learn how to trim wasted spend, lower CPCs, and improve conversion rates through better offers and landing pages. Jeremy also covers targeting new keywords, expanding i…
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It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to nav…
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Discover how video content can drive online growth and boost engagement! In this episode, learn about effective search engine optimization practices and comprehensive web design support and maintenance to elevate your digital presence. Tune in for expert insights and actionable strategies to unlock success online!…
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This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst. Try Opteo…
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Send us a text Unlock the power of automation with this must have PMax script! In this episode, host Jeremy dives into the must-have script for every Google Ads account, created by the legendary Mike Rhodes. Learn how it provides invaluable insights into ad spend and conversion data across Google Ads channels like Search, Shopping, and Display—help…
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Ready to take your business to the next level? Join us for "Elevate Your Business," a one-day seminar in partnership with Bedfordshire Chamber of Commerce, where we'll unveil the secrets to international business growth through digital marketing.Discover how to:• Identify and target your ideal customer, no matter where they are• Leverage Google and…
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Tune in to an exciting episode of the Google Ads Empower Hour with Austin LeClear, Co-Founder of @growmyads! 🚀 Austin brings his expertise in Google Ads to the table, sharing valuable insights on campaign scaling, optimization, and driving results for your business. Whether you're just starting out or you're a seasoned pro, this episode is filled w…
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In this episode, we share e-commerce growth hacks to boost your sales and online visibility. Discover how scalable e-commerce website design can improve your store and how intelligent and effective SEO strategies drive traffic. Tune in for actionable tips to skyrocket your online sales!Gilmedia による
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In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here! Based on your questions, Jyll focuses on exact match and phrase match keywords, and how their use impacts your campaign performance. She uses real-world examples to illustrate the potential b…
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Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. / googleadslikeaboss Unlock the power of Responsive Display Ads in Google Ads to expand your reach, simplify ad creation, and boost campaign performance with automation and adaptability.…
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Ready to take your business to the next level? Join us for "Elevate Your Business," a one-day seminar in partnership with Bedfordshire Chamber of Commerce, where we'll unveil the secrets to international business growth through digital marketing.Discover how to:• Identify and target your ideal customer, no matter where they are• Leverage Google and…
  continue reading
 
Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. / googleadslikeaboss Wondering when to analyse your display campaign? Learn why waiting 1-2 weeks allows for accurate data insights and better decision-making. Discover key metrics to track for…
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This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max. Try Opteo for free fo…
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Send us a text Struggling with conversion tracking in Google Ads? You're not alone! In this episode, host Jeremy Young uncovers 12 frequent tracking mistakes—from duplicate conversions to misaligned goals—and how to fix them. Learn actionable tips to optimise your data, boost campaign performance, and ensure your tracking aligns with your business …
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Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. / googleadslikeaboss Learn how Responsive Display Ads use automation to optimise ad performance across devices and platforms. Discover how machine learning tailors ads to the right audience, sa…
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Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also …
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Your online reputation can make or break your business! 🚀 In this episode, we share strategies to establish credibility and trust. Learn how functional and highly efficient web design and custom branding strategies can elevate your brand. Tune in for expert insights and actionable tips to strengthen your digital presence!…
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Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads. Try Opteo for free for 28 days - https://…
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Send us a text Unlock host Jeremy's 7 bold Google Ads predictions for 2025! In this episode of Google Ads Unleashed, Jeremy explores the strategies and trends that will define the future of PPC. From the rise of Demand Gen and YouTube ads to the game-changing impact of AI and profit-based bidding, Jeremy shares insights to help you stay ahead in th…
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Ready to take your business to the next level? Join us for "Elevate Your Business," a one-day seminar in partnership with Bedfordshire Chamber of Commerce, where we'll unveil the secrets to international business growth through digital marketing.Discover how to:• Identify and target your ideal customer, no matter where they are• Leverage Google and…
  continue reading
 
Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. / googleadslikeaboss Find out why separating Google Ads Display and Search Network campaigns can boost performance. Learn about audience differences, ad targeting, budget control, and campaign …
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In this episode, we break down retargeting vs. remarketing and how they turn visitors into loyal customers. Learn how proper website design and a well-planned Google Ads strategy can boost your brand and drive conversions with precision. Tune in for expert insights and actionable tips!Gilmedia による
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Entdeckt, wie erweiterte Conversions das Conversion-Tracking revolutionieren und die Performance Ihrer Google Ads Kampagnen steigern können. In dieser Podcast-Episode erfahrt Ihr alles über die Funktionsweise und die Vorteile erweiterter Conversions, inklusive einer detaillierten Anleitung zur Implementierung und Best Practices für maximale Ergebni…
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In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new…
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Ready to take your business to the next level? Join us for "Elevate Your Business," a one-day seminar in partnership with Bedfordshire Chamber of Commerce, where we'll unveil the secrets to international business growth through digital marketing.Discover how to:• Identify and target your ideal customer, no matter where they are• Leverage Google and…
  continue reading
 
As the U.S. Department of Justice takes action against Google's search monopoly, The Google Ads Aficionados explore how this could shake how Google operates, its implications on advertisers and the future of digital advertising. Watch this episode of Curry, Cheese, and Vegemite now. Connect with The Google Ads Aficionados on LinkedIn: Usama Khan: /…
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Ready to take your business to the next level? Join us for "Elevate Your Business," a one-day seminar in partnership with Bedfordshire Chamber of Commerce, where we'll unveil the secrets to international business growth through digital marketing.Discover how to:• Identify and target your ideal customer, no matter where they are• Leverage Google and…
  continue reading
 
Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: ht…
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Send us a text To get the full experience of this episode, we recommend watching the full episode on YouTube or Spotify. Discover why disabling conversion tracking could be the key to slashing your CPCs. In this episode of the Google Ads Unleashed Podcast, special guest John Moran unpacks his controversial 'disabling conversion tracking' strategy, …
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