最高の Google Ads ポッドキャスト (2025)

1
5 Things You Need to Know About a CLICK in Google Ads (Episode 492) 26:43

11h ago26:43

26:43

What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearc…

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AI Video Ads: The Future Of Marketing With Digital Celebrities: Will AI Replace Humans 1:52

3d ago1:52

1:52

In this video, we explore the rise of AI video ads and how digital celebrities, like AI versions of real people (think Johnny Depp promoting a product), are shaping the future of marketing. But can AI truly replace the personal connection that humans bring to the table?

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Which Google Ads strategy is best for building awareness? 13:33

4d ago13:33

13:33

Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awarenes…

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Answer Engine Optimization: The Post-SEO Strategy 14:19

6d ago14:19

14:19

The click is vanishing. Over 80% of searches now end without a single click as AI overviews and ChatGPT answer questions directly on the results page. Google's AI overviews doubled between January and March 2025, and Gartner predicts traditional search traffic will drop 25% by 2026. But here's the twist: NerdWallet grew revenue 35% despite losing 2…

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Ultimate Guide to Landing Page Optimization: Strategies to Boost Your Conversion Rates 10:14

7d ago10:14

10:14

In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down to make smart moves, triaging the problem, and following a systematic order of operations for effective optimization. Learn how to identify the cause …

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7 Lessons from BFCM 2025 11:27

8d ago11:27

11:27

Send us a text BFCM is over—so what actually worked? In this episode of Google Ads Unleashed, host Jeremy breaks down seven key learnings from Black Friday and Cyber Monday, from extending sales periods and preparing your algorithm to testing strong offers and monitoring performance in real time. You’ll discover why brand trust and evergreen market…

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#38 Google Ads 1x1 Podcast: Google Ads für Coaches: Mehr Anfragen statt Klickverschwendung 16:42

12d ago16:42

16:42

Google Ads, die zuverlässig Kunden und Umsatz bringen. In dieser Special-Folge erfährst du, wie Coaches und Berater Google Ads gezielt einsetzen, um hochwertige Leads zu generieren — statt direkt teure Premium‑Programme zu bewerben. Der Gastgeber erklärt die wichtigsten Kampagnenarten (Suchkampagnen als Pflicht, Performance Max & YouTube als Option…

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How To Set The PERFECT Budget For Your Dropshipping Store: Beginners MUST Watch 3:28

6d ago3:28

3:28

Struggling to figure out how much money you should spend on your Dropshipping store or product testing? In this video, I break down the REAL way to set a budget for your Dropshipping business and why there’s no “one-size-fits-all” number.

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Let's Audit an Account with 29.6% Optimization Score (Episode 491) 31:30

4d ago31:30

31:30

This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization score system and how it affects the performance of your search campaigns on Google. Try Opteo for free …

1
How To Build a Complete Ad Ecosystem: Facebook TikTok & Google Working Together 2:55

8d ago2:55

2:55

In this video, you’ll learn how to make Facebook Ads, TikTok Ads, and Google Ads work together so you follow your audience everywhere they go, just like an octopus with multiple arms.

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AI Marketing Explained: Why You Can’t Afford To Ignore It In 2025 1:34

12d ago1:34

1:34

AI marketing is evolving faster than ever. Some say AI power is doubling every 3 months. That means in the next 18–24 months, the tools we use today will be far more advanced… and the businesses that embrace AI now will stay ahead, while those who ignore it risk being left behind. In this video, I break down why AI is no longer optional and how it’…

1
Top 10 Google Ads Mistakes to Avoid 19:29

11d ago19:29

19:29

If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these to…

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How To Know If Your Marketing Is Actually Working (Stop Wasting Money!) 3:22

13d ago3:22

3:22

Are your marketing efforts really paying off, or are you just guessing? In this video, we break down exactly how to track and measure your marketing so you know what’s working and what’s not.

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Agency Pricing Secrets: Why Cheap Marketing Costs More 13:49

14d ago13:49

13:49

Discover why that $299/month marketing "bargain" could cost your business over $28,000 in hidden expenses. We break down the real math behind agency pricing and reveal how cutting corners leads to Google penalties, lost revenue, and years of setbacks. Follow Sarah, a Toronto boutique owner who chose the cheap option and paid the price. From manual …

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How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490) 32:14

15d ago32:14

32:14

Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk abo…

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How to Launch Demand Gen Without Wasting Budget 7:42

15d ago7:42

7:42

Send us a text Launching Demand Gen in Q4? Don’t get burned. In this episode of the Google Ads Unleashed Podcast, host Jeremy reveals the hidden risk that’s draining budgets fast, and the smarter way to launch Demand Gen without the blowout many advertisers experienced after Black Friday. You’ll learn why Google’s Demand Gen algorithm behaves very …

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How To Use Video To Build Trust & Get More Clients (My Proven Video Marketing Strategy) 4:06

16d ago4:06

4:06

Want to know how to use video marketing to build trust, authority, and attract clients? In this video, I share exactly how I’ve used video to grow my business even when I hated being on camera at first!

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How To Improve Your SEO Without Hiring An Agency (Simple Local SEO Tips That Actually Work!) 6:24

17d ago6:24

6:24

Want to boost your SEO without paying for an expensive agency? In this video, I’ll show you exactly how to improve your local SEO using simple, practical steps that anyone can follow, no technical jargon, no black magic.

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How To Generate More Leads Without Increasing Your Ad Budget: Lead Generation Tips 3:25

18d ago3:25

3:25

Want to generate more leads without spending more on ads? 🚀 In this video, I’ll walk you through smart, practical strategies to increase your conversions and ROI - all without touching your ad budget.

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#37 Google Ads 1x1 Podcast: Google Ads Editor: Der Workflow‑Turbo für SEA‑Profis 10:30

19d ago10:30

10:30

In dieser Episode erklärt Daniel Rakus, was der Google Ads Editor ist, wofür er sich eignet und welche Vorteile er gegenüber der Web‑Oberfläche bietet: mehr Geschwindigkeit, einfache Massenbearbeitung, Offline‑Arbeit und höhere Sicherheit. Du erfährst den typischen Workflow (Herunterladen, Ändern, Posten) sowie praktische Turbo‑Funktionen wie Kopie…

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What is the role of automation vs. control in Google Ads? 46:32

18d ago46:32

46:32

In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance. Jyll…

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How Do I Make Email Marketing Actually Work: Proven Strategies That Drive Results 4:03

19d ago4:03

4:03

Learn how to make email marketing work with smart segmentation, automation, and A/B testing to boost opens, clicks, and conversions. Struggling to make your email marketing actually work? You’re not alone. In this video, I break down practical, step-by-step strategies that will help you turn your emails into powerful marketing tools that convert.…

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How To Get Better Results From Your Google Ads Campaigns (5 Proven Tips For Better ROI & ROAS) 5:55

20d ago5:55

5:55

Getting consistent results from Google Ads can be challenging — but in this video, I break down exactly how to improve your ROI, reduce wasted ad spend, and make your campaigns more profitable.Whether you’re running ads for leads or eCommerce sales, these simple but powerful strategies will help you optimize your campaigns for better performance.…

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Master Landing Page SEO | Quick Fixes for Traffic and Conversions 12:22

20d ago12:22

12:22

In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make it more understandable for search engines and AI systems. Key topics include the importance of clean URLs, internal linking, canonical tags, and maint…

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Answering PPC Questions from Subscribers (Episode 489) 34:07

22d ago34:07

34:07

Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads services. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…

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5 Reasons Your Google Ads Aren’t Converting (and How to Fix Them Fast) 19:30

22d ago19:30

19:30

Send us a text Are you spending money, getting clicks, seeing carts fill up… yet sales stay flat? You’re not the only one. This is one of the biggest pain points I hear from new advertisers, training clients, and even experienced media buyers. So in today’s episode of Google Ads Unleashed, we’re breaking down the five most common reasons your Googl…

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#36 Google Ads 1x1 Podcast: Customer Match: So gewinnst du Kunden zurück 11:34

26d ago11:34

11:34

In dieser Folge des Google Ads 1x1 Podcasts erklärt Daniel Rakus, wie Customer Match (Kundenlisten) in Google Ads funktioniert, welche Vorteile (Retention, Cross‑Selling, Lead‑Nurturing, Ausschlüsse) es bietet und wie man Listen erstellt, hochlädt und nutzt. Er gibt praktische Hinweise zu Mindestgrößen, Abgleichsraten, regelmäßigen Updates sowie wi…

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Does audience targeting work with Search campaigns in Google Ads? 12:03

25d ago12:03

12:03

Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy. Key Topics Discussed: How and why y…

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From Ad Clicks to Customer Conversions: Essential Landing Page Strategies 7:37

26d ago7:37

7:37

Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless, and continually test and optimize your pages with tools like Microsoft Clarity. Discover actionable tips to enhance headline relevance, improve form…

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Website Redesign Disasters: Avoiding the $50K Mistake 15:53

27d ago15:53

15:53

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 40 reveals website redesign disasters - where 93% of redesigns lose SEO traffic, a Singapore firm lost $180K/month after a $50K project, and 49% of projects never finish, with the exact blueprint to avoid these catastrophic failures. Key Topics Covered: 93% of redesigns los…

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PPC Basics - How to Pick The Best Keywords (Episode 488) 32:13

29d ago32:13

32:13

This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Subm…

1
How Many Conversions You REALLY Need for Google Ads to Work 18:08

29d ago18:08

18:08

Send us a text JOIN our slack channel now: https://join.slack.com/t/googleadsunleashed/shared_invite/zt-3h07ujbfm-EMp7BeDm0~1LjidWY0_F5w Struggling to figure out how much budget you actually need for Google Ads—and how many conversions it takes before Smart Bidding becomes effective? In this episode of Google Ads Unleashed, host Jeremy breaks down …

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Is Google stupid? 14:56

1M ago14:56

14:56

We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saskin Gales offers a fresh perspective on those frustrating moments. This may not be the episode you WANT to hear, but it's the episode you NEED to hear. J…

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Local Business Domination Against Enterprise Competitors 21:14

1M ago21:14

21:14

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 39 reveals how local businesses dominate enterprise competitors - where 76% of nearby mobile searches convert within 24 hours, the local 3-pack captures 44% of clicks, and optimized GBPs deliver 93% more actions and 5X qualified leads. Key Topics Covered: Local 3-pack drive…

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PPC Basics - Building Your First Campaign (Episode 487) 32:25

1M ago32:25

32:25

This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…

1
How to Set the Right ROAS Targets in Google Ads 26:49

1M ago26:49

26:49

Send us a text *Apologies in advance for the disrupted audio in this episode, next week will be back to normal. Setting a random ROAS target and hoping for the best? Not a good strategy. In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one tha…

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What does limited by budget mean in Google Ads? 12:29

1M ago12:29

12:29

Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales dives into the nuances of how Google manages your budget and breaks down three common budget issues that can impact your campaign performance. I…

1
Google Ads Stopped Working - How To Fix Google Ads That Stopped Working After An Update 3:14

1M ago3:14

3:14

If your Google Ads suddenly stopped working after a recent update, don’t panic, you’re not the only one. This step-by-step guide walks you through how to diagnose and fix Google Ads that have gone silent. From checking billing issues and campaign status to reviewing recent Google changes, keyword approvals, ad strength, and landing page performance…

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Stop Wasting Money_ Optimise Your Google Ads Budget In 5 Steps 2:34

1M ago2:34

2:34

Stop wasting money on Google Ads! Discover 5 proven steps to optimise your ad budget, improve ROI, and turn wasted clicks into real results. Learn how to clean up keywords, write better ad copy, fix your landing pages, and use smart bidding strategies that actually work.

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Anticipating Google Algorithm Updates: Strategy and Preparation 15:16

1M ago15:16

15:16

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 38 reveals how to anticipate Google's next moves - analyzing summer 2025 updates where news publishers lost 600M+ visits and SpamBrain now identifies 200x more spam, with 6 key predictions for fall/winter 2025. Key Topics Covered: June 2025 core update: Zero-click news quer…

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DIY vs Agency: Who Should REALLY Run Your Google Ads? 21:05

1M ago21:05

21:05

Send us a text Thinking about hiring an agency or running your Google Ads yourself? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — so you can make the right call for your budget, goals, and stage of growth. Learn when it pays to do it …

1
Should You Try Microsoft Ads? (Episode 486) 28:33

1M ago28:33

28:33

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.c…

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#35 Google Ads 1x1 Podcast: Google Partner Summit 2025: Mein exklusiver Rückblick aus Dublin 9:48

2M ago9:48

9:48

Google Ads, die zuverlässig Kunden und Umsatz bringen — darum geht es in dieser Folge des Google Ads 1x1 Podcasts mit deinem Gastgeber Daniel Rakus. Dieses Mal berichtet Daniel live vom Google Partner Summit 2025 in Dublin. Im kurzen Rückblick: Eindrücke aus dem Google-Office, Networking mit europäischen und afrikanischen Agenturen, die Google Impa…

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How To Test Google Ads Campaigns Like A Pro (Save Time And Money) 1:59

2M ago1:59

1:59

In this video, you’ll learn how to test your Google Ads campaigns like a pro even if you’re not a data expert. I’ll walk you through a simple, proven framework to find what actually works, spend smarter (not more), and boost your ad performance.

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15 Google Ads Targeting Strategies For You To Steal 39:36

2M ago39:36

39:36

Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting strategies designed to help you get your ideal customers from Google Ads. Specifically, she'll walk through 15 specific Google Ads targeting tactics you ca…

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Google Ads Retargeting 101_ Bring Back Lost Customers 2:08

2M ago2:08

2:08

In this video, we’ll break down Google Ads Retargeting (also known as remarketing) step by step. You’ll learn how to reconnect with potential customers, remind them what they loved, and turn “almost sales” into real ones.

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The Fastest Way to Scale Your Google Ads Campaigns (Without Losing Money) 2:54

2M ago2:54

2:54

In this video, I’ll break down the exact steps to scale your Google Ads campaigns fast without blowing your budget. No fluff, no complicated theory, and definitely no AI magic tricks. Just clear, practical strategies that actually work.

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Mobile-First Design: The Business Imperative 13:25

2M ago13:25

13:25

Mobile devices now account for 66% of global web traffic, yet most businesses are still designing for desktop first—and it's costing them rankings, traffic, and revenue. In this episode, we break down why mobile-first design is non-negotiable in 2025. You'll discover: The critical difference between responsive and true mobile-first design How Googl…

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PPC Basics: How to Get Phone Calls (Episode 485) 29:13

2M ago29:13

29:13

This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode. Try Opteo for free for 28 days - https://opte…

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How to Spot a Bad Google Ads Agency Before It’s Too Late 16:19

2M ago16:19

16:19

Send us a text Bad agencies are everywhere and they’re costing businesses millions. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. Learn how to identify poor tracking setups, vanity reporting, lack of communication, and shady ownershi…

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